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Broomhill Lido: Is it going to happen?

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After two decades of fiercely committed campaigning, hope and excitement, has the restoration of Ipswich's Broomhill Lido been shelved?

Why it matters: After two decades of campaigning and planning, uncertainty over whether this historic venue's restoration will go ahead, despite years of dedicated work to secure funding and approvals, is rife.

The big picture: Contrary to growing rumours, Broomhill Lido's restoration project has not been shelved but remains in limbo awaiting final National Lottery Heritage Fund approval. The NLHF make up £6.8m of the £10.35m required to deliver the project, so the project cannot proceed until they have given it the final green light.

Broomhill Lido
Architect's renders of Broomhill LidoFusion Lifestyle

What they're saying: Mark Ling, a long-time campaigner for the project and chair of the Broomhill Pool Trust, the charitable organisation that has championed it for two decades, is "extremely concerned by the hold-up" and worries about the project's future if a decision cannot be made swiftly.

Talking of the "last-minute extra scrutiny" of the project by the NLHF, Ling stated: "Whilst we accept that financial due diligence is essential, particularly with projects and public funding on this scale, we find the handling and timing frustrating.

"Both IBC and NLHF were fully aware of Fusion’s (along with many leisure operators) financial predicament post-covid—hence their agreement in December 2023 to cover close to 98% of the £10m+ scheme.

"They deemed at that time that, whilst Fusion Lifestyle’s capital reserves had been hit, they were resilient enough and possessed the expertise to administer the project restoration and to operate the lido."

"IBC Planning consent had been expected by June 2024 yet ran to December 2024, adding to inflationary pressures and causing a further capital gap that Fusion was always going to struggle with.

"Now, 15 months after agreeing to grant funding – and with both IBC and Fusion having already signed off on the scheme – the NLHF suddenly risks pulling the plug on Broomhill!

"This is a matter of urgency and credibility for Ipswich and the NLHF."

The other side: A spokesperson from the NLHF said they continue "to stand by partners involved in the project" and stressed that the baton is currently with Fusion Lifestyle: "As we are now into 2025, we have requested updated financial and other information to satisfy ourselves that the project is in a good position to begin. We await that information."

The entrance to Broomhill Lido
The entrance to Broomhill LidoOliver Rouane-WilliamsIpswich.co.uk

Behind the scenes: While specific reasons for the NLHF delay haven't been confirmed, Fusion Lifestyle, the grant applicant, restoration lead, and intended operator of the lido, has faced challenges elsewhere in the country.

Haringey Council terminated its contract with Fusion in 2023 after "a series of long-running issues and closures," while Southend Council chose not to renew its contract this year following "a series of failures."

The organisation, a registered charity that manages 39 health and fitness centres, 29 indoor swimming pools and four lidos across the country, has been under scrutiny in several locations, including Lambeth, Tottenham, Croydon, and Bedford.

It is believed this could be a factor in the NLHF's delayed decision-making.

Despite concerns: The Broomhill Pool Trust continues to back Fusion Lifestyle as the best operator for the job.

How we got here: The restoration effort has been a long journey:

  • 2003: Broomhill Pool Trust begins to work with Ipswich Borough Council

  • 2006: Trust supervises a £67,000 feasibility study central to revival plans

  • 2008: Initial NLHF funding bid rejected but provides valuable lessons

  • 2009: Trust works with the Borough on options appraisal

  • 2010-2011: Borough commits £1m to the project

  • 2011: Fusion Lifestyle enters agreement with Borough, guaranteeing a further £1m

  • 2013: NLHF announces "Heritage Enterprise Fund," ideal for Broomhill

  • 2015: Fusion submits bid to NLHF and receives £180,000 in development funding

  • 2017: Council approves initial planning application

  • 2018: NLHF approves full £3.4m funding

  • 2019: Total £7m funding guaranteed (IBC £1.5m, NLHF £3.4m, Fusion £2.1m)

  • 2020: Project paused due to pandemic

  • 2023: Project costs revised to £10.35m following inflation and Fusion's financial position post-covid (£6.8m NLHF, £3.3m IBC and £0.25m from Fusion)

  • 2025: Project awaits final NLHF green light

What's next: While there had been hopes that work would start in April, the project needs the NLHF to give the final green light before proceeding.

The bottom line: The Broomhill Pool Trust has expressed frustration over the timeline, noting the project would have been delivered in 2020 if not for Covid and planning processes overrunning.

"The Trust and pool supporters call upon all stakeholders to work flat out to find a solution now, before the costs go up again and the scheme is permanently lost," concludes Ling.

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Are organised crime fronts hiding in plain sight on Ipswich high streets?

Feature
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The National Crime Agency's crackdown on high street businesses suspected of links to organised crime has made headlines in Shrewsbury but remains conspicuously absent in Ipswich, despite remarkably similar retail patterns.

A pattern emerging elsewhere

While Ipswich residents have yet to witness raids on local businesses, a stark scene is unfolding elsewhere: officers forcing their way into brightly-coloured barber shops, vape stores, minimarts, candy stores and phone repair shops that have proliferated across town centres.

Last month, the National Crime Agency (NCA) coordinated 265 raids on such premises across England and Wales as part of Operation Machinize, targeting high street businesses suspected of being fronts for international crime gangs – but it remains unclear if Suffolk, or Ipswich, has been part of this operation.

Organised crime and the impact on Ipswich's high street
Oliver Rouane-WilliamsIpswich.co.uk

Shrewsbury and Ipswich: towns with similar profiles

In Shrewsbury, a market town not dissimilar to Ipswich, officers detained two Kurdish asylum seekers during raids on barber shops, seizing thousands of pounds in cash and illicit vapes. The intelligence suggested these establishments were linked to money laundering, illegal immigration and drug dealing.

The parallels between Shrewsbury and Ipswich are difficult to ignore. Both are historic county towns with traditional market squares, and a mix of independent and chain retailers. Both have experienced the same influx of barber shops, vape stores, minimarts, candy stores and phone repair shops on their high street.

Yet while Shrewsbury has seen decisive action, Ipswich residents have yet to witness any comparable enforcement activity. At least not visibly. And if it has, it has yet to make any difference.

The Ipswich landscape

According to commercial property analysts Green Street, the average number of barbers per person in England and Wales has doubled in the past decade.

Walk through Ipswich town centre and the changing retail landscape is evident – multiple barber shops, vape outlets, phone repair shops and sweet shops often within yards of each other, typically with very few visible customers.

It is important to note that we are not suggesting any specific businesses in Ipswich are engaged in illegal activity. The presence of these shops alone does not indicate wrongdoing, and many could be legitimate businesses.

But questions should be asked. And questions are being asked – repeatedly – by residents.

The scale of the problem

The National Crime Agency estimates that £12 billion in illicit cash is laundered in the UK annually, with lots of it flowing through criminal front organisations on high streets.

These businesses appeared to surge as shop vacancies grew following the pandemic, creating opportunities for criminal gangs to establish themselves in plain sight.

The suspicious signs are easy to spot: businesses claiming implausible income levels, unpaid utility bills despite supposed high turnover, and the sale of illicit products like illegal vapes and tobacco.

In Greater Manchester, linked mini-marts were found to be staffed by asylum seekers, some working illegally, with hidden compartments concealing contraband.

What Operation Machinize uncovered

During Operation Machinize, authorities discovered cannabis farms, seized Class A drugs, arrested 35 people and questioned 55 suspected illegal immigrants. Three potential victims of modern slavery were identified. Bank accounts worth over £1 million were frozen and £40,000 in cash seized.

Detective Inspector Daniel Fenn, who led raids in Shrewsbury as part of the operation, said: "Members of the public are angry. They can see these fronts are there. The criminals feel they are hidden here. They think they can come to sleepy areas and won't be found."

The same could easily be said of Ipswich.

The pattern of exploitation is particularly concerning – the NCA believes some shops are used as fronts for drug-trafficking, people-smuggling, modern slavery and child sexual exploitation. In 2023, it secured the conviction of one Iranian Kurdish barber shop owner who was using his London premises as a base for smuggling 10,000 people to the UK in small boats.

Impact on legitimate businesses

Legitimate barbers are calling for a registration scheme and stricter regulation. Gareth Penn, chief executive of the Hair and Barber Council, highlighted how illegal barbers have led to fungal infections from improperly cleaned equipment.

More importantly, though, is the damage being done to genuine businesses that cannot compete with those avoiding costs and taxes, and those that cannot find suitable high street premises.

The damage is significant and potentially long-lasting.

Will Ipswich be next?

For Ipswich, the question now is whether Operation Machinize will visibly extend to Suffolk – or indeed, whether it already has without public knowledge.

Unlike local police forces, the National Crime Agency is exempt from Freedom of Information requests, making it impossible for journalists or the public to determine how many Ipswich businesses, if any, have been investigated.

This distinction is important.

While local police forces handle everyday law enforcement, the NCA was specifically created to tackle serious and organised crime that extends across police force boundaries, international borders, or requires specialist capabilities.

Their involvement signals that these high street businesses are not merely local issues but part of sophisticated criminal networks operating nationally and internationally.

Security Minister Dan Jarvis has stated that "high street crime undermines our security, our borders, and the confidence of our communities", promising "decisive action" to bring those responsible to justice.

The road ahead

There are concerns about the effectiveness of current measures. Of the 265 raids conducted, only 10 shops have been shut down permanently. Many businesses raided were back operating within minutes of officers leaving.

The challenge for authorities extends beyond individual shops to dismantling the organised crime networks behind them – networks that may have been profiting in plain sight for years on our high streets. While local police forces can target individual businesses, only the NCA has the mandate and resources to tackle the international networks behind them.

For Ipswich residents concerned about these issues, the prospect of action against suspicious businesses cannot come soon enough. However, due to the secretive nature of NCA operations, we may never know the full extent of their activities in our town – only their results, if and when they choose to make them public.

Oliver Rouane-Williams speaking with an elderly couple in the town centre

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