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Chamber launches new group as Suffolk businesses face tough choices over water use

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Suffolk businesses must reduce their water usage by 9% by 2038 under government plans, in what is already the most water-depleted region in the country. A new chamber of commerce group aims to help companies meet this challenge.

The big picture: Suffolk companies, particularly those in manufacturing, agriculture and drinks production, are grappling with growing pressure to reduce their water consumption while maintaining productivity.

Why it matters:

  • The county sits in England's most water-depleted region

  • Government requirements call for a 9% reduction in non-domestic water usage by 2038

  • Businesses may consider relocating to less water-stressed areas if solutions aren't found

The response: Suffolk Chamber of Commerce has launched the Suffolk Business Water Group, bringing together:

  • Major water users from drinks, leisure, manufacturing and agricultural sectors

  • Water suppliers Anglian Water and Essex & Suffolk Water

  • Key stakeholders including Freeport East and the Federation of Small Businesses

The group has established a three-point action plan:

  • Creating an internal channel to share information about grants and initiatives

  • Developing a Water Hub on the Chamber's website

  • Setting up a task group to explore business-to-business water trading

What they're saying: Paul Simon, Suffolk Chamber’s head of public affairs said: “This Group is the direct result of the Suffolk Water Summit. It provides an honest and informed forum for companies to share concerns and best practice and to work with the water companies to lobby for additional help from other stakeholders to help the transition to a lower water use economy – especially important as our county is part of the most water depleted region in the country.”

"Water is not only vital for life, but also crucial to support the social and economic growth of the region – especially important for businesses looking to invest and expand," added Geoff Darch, head of strategic asset planning at Anglian Water.

Will Robinson, water resources and supply strategy manager at Essex & Suffolk Water, said: “As a group, we’re keen to support the business community in identifying grants, schemes and initiatives, as we work together to boost awareness of the water stress challenges, we’re all facing in Suffolk.

Providing practical shared solutions that could help businesses while protecting our existing water supplies will be a priority while we develop new strategic water supply schemes and build resilience for the future.”

The bottom line: With water companies, the chamber and local business leaders now working together, Suffolk firms hope to establish a clearer path to meeting tough new water restrictions while maintaining and growing their operations in the region.

Attwells staff outside their Ipswich office

An award-winning local law firm

Rated as "Excellent" on Review Solicitors with an impressive 4.8/5 on Feefo.

Attwells staff outside their Ipswich office

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Computer scientist son of micro-brewery owner first to complete Ipswich pub trail

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Adam Littler, a 23-year-old computer scientist whose parents were brewers, has become the first person to complete both Sip'Swich drinks trails, visiting all 15 venues in just two days.

Why it matters: The Sip'Swich trails, organised by Ipswich Central  in conjunction with Ipswich Borough Council, aim to showcase the town's brilliant selection of pubs and bars to a wider audience, helping people discover new venues they've never visited before.

The big picture: Littler, who moved to Ipswich six months ago, was awarded a limited edition Sip'Swich reusable cup and received a surprise £50 voucher from men's retailer James St. Peter's for being the first to complete both trails.

Mark Hubert of James St. Peters presenting Adam Littler with his voucher
Mark Hubert of James St. Peters presenting Adam Littler with his voucherIpswich Central

What they're saying: "Having moved to Ipswich six months ago and loving a drink with friends, when I saw the trails being promoted in the local paper newsfeed it was right up my street as something to do!" Littler said.

By the numbers: The ambitious pub-goer visited 13 venues on Saturday 8 March before returning to complete the final two a couple of days later. He collected his prize less than a week after the trails launched.

The details: As a computer scientist with brewing in his blood, Littler scored each location on a 1-10 scale rating for enjoyment of the drink, price and atmosphere.

"The Arbor House and Crafty Fox were two venues that I was really impressed with for their friendly and knowledgeable staff plus recommendations they made. The Arbor House was an unexpected gem that I'd go back to, and, the Crafty Fox had a really lovely vibe about it," he said.

To make the challenge more interesting, Littler had a different type of drink in every venue, including wine at Boom Battle Bar, a cocktail at Cosy Club and a spirit at The Black Horse Inn.

Adam Littler sitting in a cafe
Adam Littler was the first to complete the Sip'Swich trailAdam Littler

What's next: Littler plans to do the trail again with another group of friends so his girlfriend can also win a reusable cup. Meanwhile, the trails will run until the end of April or when all prizes have been claimed.

Lee Walker  from Ipswich Central said:

Ipswich is so lucky to have an incredible range of pubs and bars each with their own character and ambience. We devised Sip'Swich as a way of showcasing those places to a wider audience.

The bottom line: Further special prizes will be awarded over the coming weeks, including a voucher for a brewery tour donated by the Briarbank Brewery. Details and trail cards can be downloaded from www.allaboutIpswich.com/sipswich or collected from any of the 15 participating venues.

Attwells staff outside their Ipswich office

An award-winning local law firm

Rated as "Excellent" on Review Solicitors with an impressive 4.8/5 on Feefo.

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