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The Douglas Bader has etched its name in the history books after participating in the largest simultaneous pint pour ever recorded.
Why it matters: The Martlesham Heath pub was one of 114 venues nationwide to set a new Guinness World Records title, showcasing the growing demand for both traditional and alcohol-free draught beer options.
The Douglas Bader in Martlesham, IpswichOliver Rouane-WilliamsIpswich.co.uk
How it happened: The nationwide "The Big Pour" event took place on 7 April, with publicans connecting via video call to pour pints of Heineken and Heineken 0.0 in perfect synchronisation.
Participants had just 10 seconds to complete their pours under the watchful eye of an official Guinness World Records adjudicator
The Douglas Bader was among pubs from across the UK, ranging from Scotland to Surrey, that took part in the record attempt
The bigger picture: The event celebrated Heineken installing its 1,000th alcohol-free draught tap in UK pubs.
This milestone makes Heineken 0.0 the most widely available alcohol-free beer on draught in the country
The company says it now has more alcohol-free draught installations than any other brand
What they're saying: Lawson Mountstevens, Managing Director Star Pub at Heineken UK, said: "Part of the ritual of going to the pub is watching your pint being freshly poured from the tap – the tilt of the glass, the smooth cascade, and mouthwatering anticipation of the first sip."
"This draught experience is central to pub culture, and for non-alcoholic beer to become truly mainstream, it needs to be part of that experience"
"It needs to be poured from the tap like any other pint, not just another option in the fridge"
The bottom line: The Douglas Bader's participation in this record-breaking event highlights Ipswich's place in brewing history while reflecting changing consumer preferences in the pub industry.
