Skip to main contentEnter
Ipswich.co.uk Logomark in a circle

Ipswich's only independent news website

We publish the stories that matter and champion everything that's good about our town – without the ads, popups or tracking

Oliver Rouane-Williams speaking with an elderly couple in the town centre

We can't do this without you!

If you value strong, free, independent local media that fights tirelessly for our town, please consider contributing just £24 per year

I had my hearing tested at 35 – here's what I discovered

Feature
Ipswich.co.uk Logomark in a circle

Ipswich's only independent news website

We publish the stories that matter and champion everything that's good about our town – without the ads, popups or tracking

When David Ogilvy famously stated "I always use my clients' products. This is not toadyism but elementary good manners," it stuck with me. Understanding our partners' businesses from the customer's perspective provides invaluable insight that no amount of presentations, meetings or data can match.

It was with this mindset that I recently found myself at All About Hearing , located within Two Rivers Medical Centre in Ipswich. Despite being only 35 years old with no hearing concerns, I wanted to experience their services firsthand rather than simply reading about them.

The pre-appointment experience

The experience began before I stepped through the door. A quick courtesy call from their friendly team served as a reminder of my upcoming appointment.

Walking in with zero prior research, I wasn't entirely sure what to expect. Would there be complicated machinery? Would the process be uncomfortable? Did I have some strange underlying hearing condition?

Spoiler alert: No on all three counts.

Jenette Jojo-Thomas at All About Hearing in Ipswich
Jenette Jojo-Thomas at All About Hearing in IpswichCherry BeesleySimply C Photography

Meeting the expert

My audiologist for the day was Jenette Jojo-Thomas , who immediately put me at ease. Her career in audiology began in 2015, and her experience was evident as she effortlessly guided me through the process.

The assessment started with a series of medical questions, during which I learned that it's very common for people to experience some form of tinnitus – myself included. Thankfully mine is mild and infrequent, which Jenette explained could even be triggered by feeling unwell.

I also learnt that putting olive oil in your ears is perfectly fine and normal (it softens wax and keeps your ears clean) but was advised to avoid sticking anything in them – cotton buds included.

A three-part assessment

The testing itself consisted of three assessments.

First came the hearing check – a straightforward procedure where I wore headphones and pressed a button each time I heard sounds at varying frequencies. The good news? My hearing tested perfectly normal for someone my age.

Oliver Rouane-Williams having a hearing check at All About Hearing
Oliver Rouane-Williams having a hearing check at All About HearingOliver Rouane-WilliamsIpswich.co.uk

Perhaps the most interesting part of the appointment was the video otoscopy. This involved a small camera being inserted into my ear canal, with the footage displayed on a screen that both Jenette and I could view.

I can't say I've ever had the overwhelming desire to see inside my own ears close up, but I learnt that while I had some dead skin present, this was entirely normal and would pass naturally. More importantly, there was no concerning wax build-up or visible issues.

Having a video otoscopy
Having a video otoscopyOliver Rouane-WilliamsIpswich.co.uk

The final component was air and bone conduction testing, which Jenette explained focuses on the inner ear by delivering vibrations directly to the skull behind the ear. This test helps determine whether any hearing loss stems from problems in the outer or middle ear (conductive hearing loss) or issues with the inner ear and auditory nerve (sensorineural hearing loss).

My results here were also normal.

My air and bone conduction testing results
My air and bone conduction testing resultsOliver Rouane-WilliamsIpswich.co.uk

Clear communication throughout

Throughout each stage, Jenette provided clear explanations, making complex audiology concepts accessible to a layperson. Her approach transformed what could have been a clinical transaction into a very friendly and informative experience.

For those curious about costs, the clinic offers a basic hearing screening for £30, which takes approximately 30 minutes. Alternatively, they provide a deeper dive into your all-round hearing health with a comprehensive hearing assessment for £60, lasting 75 minutes. They recommend hearing checks every two years for anyone over 50, and annually for those over 70.

They have two clinics in Ipswich, along with part-time locations in Framlingham and Woodbridge.

The value of firsthand experience

I left the appointment with confirmation of my healthy hearing and genuine insight into our partner's business operations, their customer journey, and the expertise they provide our readers and residents.

Sometimes the best way to understand a business isn't through meetings or marketing materials, but by becoming a customer yourself.

All About Hearing

All About Hearing is an independent, family-run audiology practice serving Ipswich and the surrounding communities.

Karen Finch RHAD FSHAA FRSA, Owner and Lead Audiologist for All About Hearing, conducting a hearing assessment
Oliver Rouane-Williams speaking with an elderly couple in the town centre

We can't do this without you!

If you value strong, free, independent local media that fights tirelessly for our town, please consider contributing just £24 per year

Oliver Rouane-Williams speaking with an elderly couple in the town centre

Ipswich's only free and independent news publication

Support our journalism

We can't do this without you! Unlike the Ipswich Star and East Anglian Daily Times, Ipswich.co.uk has no banner advertising and no wealthy US corporate owners.

So, if you value strong, free, independent local media that fights tirelessly for a better Ipswich, please consider contributing just £24 per year.

Every penny matters and allows us to keep producing good quality local journalism that respects your time, attention and privacy.

Become a supporter

Suffolk to roll out 6,000 EV chargepoints from Summer 2025

News
Ipswich.co.uk Logomark in a circle

Ipswich's only independent news website

We publish the stories that matter and champion everything that's good about our town – without the ads, popups or tracking

Suffolk County Council has partnered with operator Believ to deliver around 6,000 new public electric vehicle chargepoints across the county, starting next summer.

Why it matters: 25% of Suffolk households don't have a driveway and park on their street, creating a significant barrier for residents considering electric vehicle ownership.

The big picture: The rollout aims to provide residents without driveways access to a public chargepoint within a 5-10 minute walk.

Matthew Ling and Amy Rushton of Suffolk County Council, Charlie Allen and Steve Beer of Believ
Matthew Ling and Amy Rushton of Suffolk County Council, Charlie Allen and Steve Beer of BelievBeliev

By the numbers:

  • £5.3 million secured from the government's Local Electric Vehicle Infrastructure (LEVI) fund

  • An additional £16 million provided by operator Believ

  • Nearly 140,000 tons of emissions forecast to be removed by late 2026

The details: The majority of new units will be bollard-style chargers at the kerbside, suitable for long-stay or overnight charging. Drivers will benefit from an overnight off-peak tariff and a dedicated resident's tariff with discounted charging at all times.

Public car parks will also see rapid and ultra-rapid chargepoint installations for quicker charging options.

What they're saying: "We are providing a solution by installing chargepoints on their street, or very nearby. Our ambition is to provide them with a public chargepoint within a 5-10 minute walk or wheel," said Councillor Philip Fairclough-Mutton, Suffolk County Council's Cabinet Member for Environment, Communities and Equality.

Guy Bartlett, Believ CEO, said: "We're delighted to have been awarded the opportunity to rollout such a significant number of chargepoints across Suffolk. It will make a real difference to local EV drivers and give others the confidence to go electric, helping to support our mission to deliver cleaner air for all."

What's next: In advance of all on-street chargepoint installations, local residents will receive letters with details of the work due to take place, including information on timescales.

The bottom line: Suffolk County Council is the first local authority in England to both award their LEVI main funding tender and subsequently sign a contract with an operator, allowing installations to begin at pace to help meet the county's target of 5,400 public chargepoints by 2030.

Oliver Rouane-Williams speaking with an elderly couple in the town centre

We can't do this without you!

If you value strong, free, independent local media that fights tirelessly for our town, please consider contributing just £24 per year

Load next article