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Interactive theatre show to measure audience empathy at New Wolsey

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An innovative theatre production that measures audience empathy in real-time is coming to the New Wolsey Theatre this January. The Paper Birds Theatre Company's 'Feel Me' uses mobile technology to track how viewers respond to stories of displacement and acceptance.

Why it matters: This production blends theatre and technology, allowing researchers to gather real-time data about how audiences connect emotionally with performances.

The big picture: Working with academics from Essex University, the theatre company uses audiences' mobile phones to measure empathy levels during and after the show. The data is then shared live as part of the performance.

The Paper Birds Theatre Company's 'Feel Me'
The innovative production is coming to the New Wolsey Theatre this JanuaryWill Green

By the numbers:

  • 72% of previous audiences said they would likely show more empathy in future

  • 81% reported the show made them reflect on the world today

  • Two performances scheduled for 28 and 29 January 2025

How it works: Audiences use their phones to anonymously share their emotional responses at different moments during the show. The interactive elements are woven into the performance, which combines live theatre, film, projection and dance.

Behind the scenes: The production features a creative team of emerging artists under 30, including:

  • Shanice Sewell as Assistant Director

  • Imogen Melhuish as Designer

  • Fraser Owen leading Sound & Music Design

  • Cast members Rebecca Callow, Klara Kaliger and Elinor Solly

The show was initially devised and performed by Lil McGibbon, Daz Scott and Kiren Virdee before the current cast took over.

The Paper Birds Theatre Company's 'Feel Me'
Audiences use their phones to anonymously share their emotional responses at different moments during the showWill Green

Development: As a co-production with the New Wolsey Theatre, the show arrives in Ipswich as the culmination of its UK Autumn/Winter tour. During its development, five Youth Creative Councils, including members from the New Wolsey Youth Theatre aged 13-25, helped shape the production. Some council members brought personal experiences of forced displacement to the creative process.

The bottom line: The production marks a new approach to measuring theatre's impact on audiences, combining traditional storytelling with innovative data collection to understand and potentially increase empathy in viewers.

Attwells staff outside their Ipswich office

An award-winning local law firm

Rated as "Excellent" on Review Solicitors with an impressive 4.8/5 on Feefo.

Attwells staff outside their Ipswich office

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Ellisons appoint Head of Marketing

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Attwells Solicitors

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Matthew Rowe has been named permanent Head of Marketing at Ellisons following a successful interim period with the firm.

Rowe has worked with some of the region's largest firms and currently serves as a Regional Director for the East of England Committee at PM Forum.

Matthew Rowe, Georgina Phipps, Emma Boorman and Poppy Tamang of Ellisons Solicitors
Matthew Rowe, Georgina Phipps, Emma Boorman and Poppy Tamang of Ellisons SolicitorsEllisons Solicitors

What they're saying: "We initially brought Matt in on an interim basis, and we're thrilled that he has agreed to join us permanently on a part-time basis," said Lizzy Firmin, Chief Operating Officer at Ellisons.

"His leadership has already played a crucial role in strengthening the marketing team, and his expertise in the legal sector, alongside his deep understanding of the East Anglia market, will be invaluable as we look to achieve our long-term strategic objectives," she added.

"I'm excited to take on this challenge and continue leading such a talented team. I've loved my short time at Ellisons, and I'm confident the team will continue to build on the solid foundations we've established to drive Ellisons' marketing efforts forwards," said Rowe.

The bottom line: Rowe brings over 20 years of experience in professional services marketing and regional expertise to Ellisons  as it pursues its "next phase of growth and brand development."

Ellisons Solicitors

Established for 260 years, Ellisons is a top 200 UK law firm and one of the region’s oldest, most established and fastest growing firms.

Ellisons' new premises at Connexions on Princes Street, Ipswich
Attwells staff outside their Ipswich office

An award-winning local law firm

Rated as "Excellent" on Review Solicitors with an impressive 4.8/5 on Feefo.

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