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Ipswich IT firm rebrands after 27 years in business, eyes growth

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Ipswich's only independent news website

We publish the stories that matter and champion everything that's good about our town – without the ads, popups or tracking

Local IT provider Ipswich Computer Services, now ICS, has marked its 27th anniversary with a new brand, launched in front of 70 customers and suppliers at Ipswich Sports Club.

The big picture: Founded in 1998 – the same year Apple launched its revolutionary iMac – ICS has witnessed and adapted to dramatic changes in technology.

Starting out in a small office in Westerfield, the company expanded to larger premises in Henley, where it now employs 12 staff members and has evolved from fixing physical hardware to managing cloud systems and cybersecurity.

Directors Craig Starling and Tim Goulding
Directors Craig Starling and Tim GouldingCherry BeesleySimply C Photography

What's changing: In front of an audience of 70 clients and suppliers at Ipswich Sports Club, the company unveiled its new brand identity.

  • The company will now be formally known simply as ICS, having been called it informally for some time

  • A new logo features three dots representing core services: support, hardware supply, and service

  • New services include support for start-ups and website development

What they're saying: "For nearly three decades, ICS has been synonymous with reliability, expertise, and exceptional service. Our decision to refresh the brand is about honouring that legacy while positioning ourselves for the next chapter," said Tim Goulding, Founding Director.

"Our refreshed identity reflects not only where we come from but also where we're headed. We're expanding our services, including working with start-ups and offering website development, while continuing to deliver the outstanding support our clients have come to expect, that won't falter and remains our top priority," said recently appointed Director Craig Starling.

The ICS team outside their offices in Henley, just outside Ipswich
The ICS team outside their offices in Henley, just outside IpswichCherry BeesleySimply C Photography

Behind the scenes: Unlike many IT providers, ICS maintains a personal approach:

  • No automated ticket systems

  • Dedicated engineer-account managers for each client

  • Face-to-face support

The bottom line: While technology has transformed beyond recognition since ICS opened its doors, its focus on personal service remains unchanged as it positions itself for future growth.

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Has Fabio Wardley's 'dream' Portman Road fight moved one step closer?

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Ipswich.co.uk Logomark in a circle

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The British heavyweight champion and diehard Ipswich Town fan could see his ambition to fight at his beloved club become reality after a new licence application.

Why it matters: Ipswich Town Football Club has applied for a variation of its licence at Portman Road. The application has requested boxing or wrestling entertainment to take place between 12:00 and 22:30 on Sundays to Thursdays, as well as 12:00 to 23:00 on Fridays and Saturdays.

West Stand at Portman Road stadium in Ipswich
West Stand at Portman Road stadium in IpswichHolly Woodard-Williams

What they're saying: Speaking with the BBC, an ITFC spokesperson said: "Following infrastructure improvements to Portman Road over the past couple of years, it will not be uncommon for the stadium to apply for various licences to host events across different sectors; this is just one of many that will start to appear."

For context: British heavyweight champion and Ipswich Town fan Fabio Wardley said it was his "dream" to fight at the ground.

In October 2024, Wardley told BBC Radio Suffolk he wanted to fight at Portman Road, saying: "It's still the dream and it's on the cards".

"If anything it's closer than ever now because being with Frank Warren my promoter, he's done stadium shows before and he knows how to put them on.

"When it happens is still a massive question but pieces are definitely falling into place for this."

Fabio Wardley at Portman Road stadium in Ipswich
Fabio Wardley at Portman Road stadium in IpswichAlamy

The bigger picture: Ipswich Town chief executive, Mark Ashton, said in November 2024 that the club had been in discussion with Wardley about appearing at the ground and that it was in the "pipeline" but not "imminent".

The details: The club has also requested to be permitted to include live music performances, playing of recorded music, dance performances as well as alcohol sales and late night refreshments.

Portman Road underwent a series of improvements last summer to prepare the ground for Premier League football, including new media facilities, more executive boxes and the introduction of safe standing areas at the ground for the first time.

What's next: Posters advertising the change have been put up in the area around the ground with people able to have their say on the change until 24 April.

Oliver Rouane-Williams speaking with an elderly couple in the town centre

We can't do this without you!

If you value strong, free, independent local media that fights tirelessly for our town, please consider contributing just £24 per year

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