Ipswich residents urged to share their views on the town in new survey

Why it matters: The survey results will help Ipswich Central, which represents more than 600 businesses, understand what works and what needs improvement. By gathering public feedback, the BID can better:

• Target investments and improvements

• Address community concerns

• Support local businesses effectively

• Plan events and activities that people actually want

• Make informed decisions about the town's future development

The big picture: The comprehensive survey covers various aspects of town centre life, including:

• Safety and security

• Shopping habits

• Evening entertainment

• Dining preferences

• Cultural interests

• Events attendance

What they're asking: The questionnaire explores how often people visit the town centre, their favourite places to eat and drink, and their shopping preferences – from independent shops to major retailers. Participants can also share their views on:

• Street security presence

• Favourite town centre locations

• Best aspects of Ipswich

• Recent town centre events

• Cultural interests

What they're saying: Ipswich Central CEO Lee Walker said: "We are keen to hear the views of residents, visitors and anyone with a constructive opinion on the town. By hearing directly from the public, we can truly understand what they want."

What's next: Residents can complete the survey online. It will only take a few minutes. Those completing the survey can opt to enter a prize draw by providing their email address. Survey results will be published in due course.

Bottom line: The survey represents an opportunity for residents to influence the future direction of Ipswich's town centre, with feedback sought from people of all ages and backgrounds.