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Ipswich Town unveils Ed Sheeran-inspired third kit for 2024/25 season

Ipswich Town FC has launched its third kit for the 2024/25 season, designed in collaboration with Ed Sheeran.

The new 'Suffolk Pink' shirt features local landmarks and is available for purchase now.

New ITFC third kit modelled by 3 players
Ipswich Town FC
Ipswich Town's new third kit

Key details:

  • The shirt incorporates the silhouette of Framlingham Castle, made famous by Sheeran's track 'Castle on the Hill'

  • It features the Wolsey Gate, which inspired the turrets in the Town crest

  • Soundwaves from crowd cheers and a representation of Suffolk's coastline appear on the front

  • An 'Ed Sheeran x Ipswich Town' label is inside the neck, with an Ipswich Town heart motif on the back

What they're saying: "It feels like such an honour to be involved in this football club and to be able to create things so close to my heart, which has always been my hometown, family and friends. Which is what football is about really," Sheeran said.

Sheeran added, "I can't wait for the kick-off and to see us in the Prem again."

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PLMR Genesis, GBS and Ipswich School

The PLMR Genesis team

PLMR Genesis

PLMR Genesis is a full-service PR and digital marketing agency based in Ipswich. The team is the East of England flagship for PLMR.
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GBS

This family-run construction company has delivered quality services across commercial building, fire protection, diamond drilling, health and safety, and asbestos removal for over 30 years.
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PLMR Genesis, GBS and Ipswich School

The PLMR Genesis team

PLMR Genesis

PLMR Genesis is a full-service PR and digital marketing agency based in Ipswich. The team is the East of England flagship for PLMR.
GBS logo

GBS

This family-run construction company has delivered quality services across commercial building, fire protection, diamond drilling, health and safety, and asbestos removal for over 30 years.
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