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Shoppers can now use Primark's Click & Collect service for the first time, as the retailer expands the programme to its Westgate Street store in Ipswich.
Why it matters: The new service gives customers access to thousands of products across women's, men's, kidswear and homeware categories, including items not typically available in the local store.
The Ipswich store is one of three new stores to join the Click & Collect service today, bringing the total to 134 stores across England and Wales.
The bigger picture: Primark plans to complete its nationwide service rollout to all stores in Great Britain by this summer, ahead of its original target of the end of 2025.
How it works: Customers can browse and order products on the Primark website, then collect their purchases at a convenient time from the store in the town centre.
What they're saying: "We know that our customers love the convenience that Click & Collect offers, as well as the opportunity to access ranges otherwise only found in larger stores," said Kari Rodgers, UK Retail Director at Primark. "With the roll out now due to complete in time for summer, we hope this will help make summer holiday shopping that little bit easier."
By the numbers:
Primark contributes £2.6 billion to the UK economy
The retailer supports 54,000 jobs across the country
2.3 million people cite Primark as the main reason for visiting their high street each week
Every £10 spent at Primark generates an additional £3.60 for other high street businesses
New range access: The service will allow Ipswich customers to purchase from Primark's new affordable adaptive clothing range, featuring more than 40 wardrobe staples designed for people living with disabilities. The collection was developed in partnership with adaptive designer and disability campaigner Victoria Jenkins and launched last month.
The bottom line: Primark says the Click & Collect expansion forms part of its broader investment strategy to provide shoppers with greater convenience and more reasons to visit their local high street.
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