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Small Business Spotlight: Threads for All

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While many retailers have retreated from town centres, Threads for All is bucking the trend. The Ipswich store combines affordable style with local craftsmanship, challenging perceptions about independent fashion with unique pieces at high street prices.

Founders Will and Jenny outside Threads for All in Ipswich
Threads for All founders Will and JennyOliver Rouane-WilliamsIpswich.co.uk

Threads for All is an independent fashion and homeware store in The Walk, a quaint but underpopulated throughfare that links Tavern Street and the Buttermarket in the heart of Ipswich's town centre.

It was founded by retail veterans Will and Jenny and opened its doors in the late summer of 2024 to provide affordable, unique fashion while supporting local craftspeople.

More than just another clothes shop

The store, which offers gender-neutral and unisex fashion for adults and children alongside accessories and homeware, was born from its founders' frustration with corporate retail restrictions and their passion for improving Ipswich town centre's appeal.

"We were warned not to open in Ipswich, but this was never in question – we wanted to show it can be done," says Jenny, who brings over two decades of fashion retail experience from companies including Jones Bootmaker and WD Coes.

Will, a former chef turned visual merchandiser who previously ran the vintage fashion business "Thread and Tipple," adds his creative expertise to the venture. The pair met while working at Suffolk Food Hall before deciding to launch their own business.

Supporting local talent

Threads for All is more than just a retailer. The store provides affordable rental space for local craftspeople to showcase their work, creating a unique shopping destination that supports local makers. They hope to expand on this concept in the future by running "Meet the Makers" evenings at the store.

Maintaining affordable quality

Despite the huge personal risk of starting a new retail business, Jenny and Will were deeply passionate about maintaining prices comparable to high street giants like Primark. "We are very aware of the cost of living," Jenny explains. "This shouldn't mean we only have the choice of shopping for clothes in supermarkets."

Christmas plans

The self-confessed Christmas lovers have "BIG" plans for the festive season. Their store will be transformed into a grotto inspired by European Christmas markets with two distinct themes: Traditional Scandinavian and 1980s Multi-Colour Kitsch. Don't worry, I had to Google '1980s Multi-Colour Kitsch', too.

They're also opening late and organising The Walk's first Christmas market, where local vendors can participate by making charitable donations. They excitedly teased Ipswich.co.uk that they had other plans but couldn't be convinced to share the details just yet.

The harsh realities of launching a high street retail business in 2024

Behind the stylish façade lies the stark reality of modern retail. "We make enough each month to keep going for the next month," Will explains, noting they pay themselves the national minimum wage.

Even basic setup proved challenging: "The first hurdle was just getting Eon to turn the electricity on!"

Having launched in the summer, the pair had to quickly pivot from spring to autumn collections while stockpiling for Christmas. "We'll need a fantastic festive season to keep us running through the quiet months of January to March," Jenny says. Despite these pressures, they remain determined to prove doubters wrong about Ipswich's retail market.

"More upstairs" sign in Threads for All in Ipswich
One of the stranger challenges the owners have been faced with is convincing customers to go upstairs, despite their best efforts!Oliver Rouane-WilliamsIpswich.co.uk

Looking ahead

Despite some initial challenges, Will and Jenny remain optimistic for the future. Their aspirations include expanding their own-brand items, hosting "Meet the Makers" evenings, and potentially opening stores in other towns.

For now, though, their focus remains firmly on making their Ipswich store a success and proving that independent retail can thrive in the town centre.

As Will puts it, "This project was created to help improve Ipswich town and create a positive shopping experience – it was never about making us millionaires!"

It's an ambition close to my heart, and I commend them for it.

As the saying goes, "use it or lose it." Visit the guys on The Walk in Ipswich or check out their website at https://www.threadsforall.co.uk/

Oliver Rouane-Williams speaking with an elderly couple in the town centre

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Are organised crime fronts hiding in plain sight on Ipswich high streets?

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Ipswich.co.uk Logomark in a circle

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We publish the stories that matter and champion everything that's good about our town – without the ads, popups or tracking

The National Crime Agency's crackdown on high street businesses suspected of links to organised crime has made headlines in Shrewsbury but remains conspicuously absent in Ipswich, despite remarkably similar retail patterns.

A pattern emerging elsewhere

While Ipswich residents have yet to witness raids on local businesses, a stark scene is unfolding elsewhere: officers forcing their way into brightly-coloured barber shops, vape stores, minimarts, candy stores and phone repair shops that have proliferated across town centres.

Last month, the National Crime Agency (NCA) coordinated 265 raids on such premises across England and Wales as part of Operation Machinize, targeting high street businesses suspected of being fronts for international crime gangs – but it remains unclear if Suffolk, or Ipswich, has been part of this operation.

Organised crime and the impact on Ipswich's high street
Oliver Rouane-WilliamsIpswich.co.uk

Shrewsbury and Ipswich: towns with similar profiles

In Shrewsbury, a market town not dissimilar to Ipswich, officers detained two Kurdish asylum seekers during raids on barber shops, seizing thousands of pounds in cash and illicit vapes. The intelligence suggested these establishments were linked to money laundering, illegal immigration and drug dealing.

The parallels between Shrewsbury and Ipswich are difficult to ignore. Both are historic county towns with traditional market squares, and a mix of independent and chain retailers. Both have experienced the same influx of barber shops, vape stores, minimarts, candy stores and phone repair shops on their high street.

Yet while Shrewsbury has seen decisive action, Ipswich residents have yet to witness any comparable enforcement activity. At least not visibly. And if it has, it has yet to make any difference.

The Ipswich landscape

According to commercial property analysts Green Street, the average number of barbers per person in England and Wales has doubled in the past decade.

Walk through Ipswich town centre and the changing retail landscape is evident – multiple barber shops, vape outlets, phone repair shops and sweet shops often within yards of each other, typically with very few visible customers.

It is important to note that we are not suggesting any specific businesses in Ipswich are engaged in illegal activity. The presence of these shops alone does not indicate wrongdoing, and many could be legitimate businesses.

But questions should be asked. And questions are being asked – repeatedly – by residents.

The scale of the problem

The National Crime Agency estimates that £12 billion in illicit cash is laundered in the UK annually, with lots of it flowing through criminal front organisations on high streets.

These businesses appeared to surge as shop vacancies grew following the pandemic, creating opportunities for criminal gangs to establish themselves in plain sight.

The suspicious signs are easy to spot: businesses claiming implausible income levels, unpaid utility bills despite supposed high turnover, and the sale of illicit products like illegal vapes and tobacco.

In Greater Manchester, linked mini-marts were found to be staffed by asylum seekers, some working illegally, with hidden compartments concealing contraband.

What Operation Machinize uncovered

During Operation Machinize, authorities discovered cannabis farms, seized Class A drugs, arrested 35 people and questioned 55 suspected illegal immigrants. Three potential victims of modern slavery were identified. Bank accounts worth over £1 million were frozen and £40,000 in cash seized.

Detective Inspector Daniel Fenn, who led raids in Shrewsbury as part of the operation, said: "Members of the public are angry. They can see these fronts are there. The criminals feel they are hidden here. They think they can come to sleepy areas and won't be found."

The same could easily be said of Ipswich.

The pattern of exploitation is particularly concerning – the NCA believes some shops are used as fronts for drug-trafficking, people-smuggling, modern slavery and child sexual exploitation. In 2023, it secured the conviction of one Iranian Kurdish barber shop owner who was using his London premises as a base for smuggling 10,000 people to the UK in small boats.

Impact on legitimate businesses

Legitimate barbers are calling for a registration scheme and stricter regulation. Gareth Penn, chief executive of the Hair and Barber Council, highlighted how illegal barbers have led to fungal infections from improperly cleaned equipment.

More importantly, though, is the damage being done to genuine businesses that cannot compete with those avoiding costs and taxes, and those that cannot find suitable high street premises.

The damage is significant and potentially long-lasting.

Will Ipswich be next?

For Ipswich, the question now is whether Operation Machinize will visibly extend to Suffolk – or indeed, whether it already has without public knowledge.

Unlike local police forces, the National Crime Agency is exempt from Freedom of Information requests, making it impossible for journalists or the public to determine how many Ipswich businesses, if any, have been investigated.

This distinction is important.

While local police forces handle everyday law enforcement, the NCA was specifically created to tackle serious and organised crime that extends across police force boundaries, international borders, or requires specialist capabilities.

Their involvement signals that these high street businesses are not merely local issues but part of sophisticated criminal networks operating nationally and internationally.

Security Minister Dan Jarvis has stated that "high street crime undermines our security, our borders, and the confidence of our communities", promising "decisive action" to bring those responsible to justice.

The road ahead

There are concerns about the effectiveness of current measures. Of the 265 raids conducted, only 10 shops have been shut down permanently. Many businesses raided were back operating within minutes of officers leaving.

The challenge for authorities extends beyond individual shops to dismantling the organised crime networks behind them – networks that may have been profiting in plain sight for years on our high streets. While local police forces can target individual businesses, only the NCA has the mandate and resources to tackle the international networks behind them.

For Ipswich residents concerned about these issues, the prospect of action against suspicious businesses cannot come soon enough. However, due to the secretive nature of NCA operations, we may never know the full extent of their activities in our town – only their results, if and when they choose to make them public.

Oliver Rouane-Williams speaking with an elderly couple in the town centre

We can't do this without you!

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