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DanceEast unveils three new audience ambassadors to boost dance engagement

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Ipswich's only independent news website

We publish the stories that matter and champion everything that's good about our town – without the ads, popups or tracking

DanceEast has appointed three Ipswich residents as Audience Ambassadors to help introduce underrepresented groups to dance performances and experiences.

Why it matters: The initiative aims to change misconceptions about dance events by showcasing their accessibility, inclusivity, and affordability.

The new DanceEast Audience Ambassadors

The big picture: The ambassadors will focus on different audience segments:

  • Gabrielle Shefford will focus on family audiences

  • Millie Powell will focus on 18-35 year olds

  • Brian Powlett will focus on global majority audiences

Key details:

  • The appointments are part of the "Future Dance Audiences" project, funded by Foyle Foundation.

  • Gabrielle Shefford, who moved to Ipswich with her young children just before lockdown, was immediately impressed by DanceEast's inclusive approach.

  • Millie Powell, a dance graduate in Ipswich, aims to gather feedback from younger people about their preferences for dance experiences.

  • Brian Powlett, also of Ipswich, discovered dance "on a whim" and wants to reach out to people who might not typically consider dance shows entertainment.

What they're saying:

Gabrielle Shefford: "I think it's that energy, you just can't replace it with anything else. You feel part of it."

Millie Powell: "Dance is for everyone. Quite a lot of performances are only 1 hr to 1.5 hours. They [friends] want to make a whole evening of it, so trying to find ways of extending the whole experience is important."

Brian Powlett: "What I genuinely like with dance, you're always having to do your own interpretation of things that are going on. There's not a specific narrative and you have to decide for yourself what's happening."

The bottom line: These ambassadors will work to broaden DanceEast 's audience base and showcase the diverse appeal of dance performances.

Get involved: For more information on upcoming dance events and performances, visit www.danceeast.co.uk or call 01473 295230.

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500 mobile phones donated to support domestic abuse victims in East Anglia

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Ipswich.co.uk Logomark in a circle

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Virgin Media O2 Business has donated over 500 mobile phones to help survivors of domestic abuse and sexual assault across East Anglia, including Suffolk.

Why it matters: The donated devices will enable vulnerable people to contact support services, emergency services and family members when their own phones have been broken or confiscated by perpetrators.

The phones will be distributed to Leeway, Catch-22, and Mountain Healthcare support services across five counties – Bedfordshire, Cambridgeshire, Hertfordshire, Norfolk and Suffolk.

Some devices will come with free SIM cards and mobile data from the National Databank, which was founded by Virgin Media O2 and the digital inclusion charity Good Things Foundation. The National Databank is described as "like a food bank but for free data, texts and calls, helping to connect people in need."

Leeway

Leeway provides support to adults and young people looking to break free from domestic abuse in Suffolk and Norfolk.

The background: The donation comes as part of Virgin Media O2 Business's social value commitment through a recent police contract with 7F Commercial Services.

7F Commercial Services uses collaborative buying power for seven police forces in the eastern region, including Bedfordshire, Cambridgeshire, Hertfordshire, Norfolk, Suffolk, Essex, and Kent, to obtain better value for money from their contracts.

What they're saying: Suffolk's Police and Crime Commissioner, Tim Passmore, said: "Supporting victims is a key responsibility for me as Police and Crime Commissioner. We commission many services to support victims to help them cope with the immediate impact of crime, and, as far as possible, recover from the effects.

Tim Passmore, Police & Crime Commissioner for Suffolk
PCC

"I absolutely support this 'social benefits' approach. Funding is always tight and anything we can do to work with the commercial sector to access additional funding to support this work gets my full support.

"I know from speaking to victims just how devastating it is to be denied something as basic as the ability to talk to family and friends. I hope these phones provide a useful lifeline for victims of domestic abuse and sexual assault to feel more secure and less isolated."

Charlotte Hails, Head of Public Sector Vertical Strategy at Virgin Media O2 Business, said: "As a former senior police officer who specialised in Safeguarding and Public Protection, I know first-hand that mobile phones and connectivity are critical to ensuring victims and survivors are not isolated and can receive support.

"By partnering with local organisations in East Anglia, Virgin Media O2 Business is helping ensure victims and survivors receive the smartphones and data they need. This builds on our commitment to support police forces and communities across the UK to improve public safety and reduce crime."

The bottom line: The initiative aims to reduce isolation among victims of domestic abuse and sexual assault by providing them with secure means of communication through donated mobile devices.

Oliver Rouane-Williams speaking with an elderly couple in the town centre

We can't do this without you!

If you value strong, free, independent local media that fights tirelessly for our town, please consider contributing just £24 per year

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