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Digital Ipswich Innovation Showcase opens this week at the Buttermarket

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Attwells Solicitors

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Ipswich residents can explore the future of the high street at the Buttermarket Shopping Centre from Thursday through Saturday.

Why it matters: The showcase demonstrates how modern technology can create immersive customer experiences that could help high streets attract more visitors and increase engagement, supporting local businesses and the town centre economy.

The new Buttermarket shopping centre entrance
Ipswich residents can experience cutting-edge digital technology at the Buttermarket Shopping Centre from Thursday through SaturdayOliver Rouane-WilliamsIpswich.co.uk

The details: The showcase runs from Thursday, 13 March at 12.30pm until Saturday, 15 March at 4pm in the Buttermarket Shopping Centre.

Visitors can interact with three main exhibits:

  • A "phygital" Pop-Up XR Experience merging physical retail with digital technologies (AR/VR)

  • Zubr's innovative binoculars that let visitors see a digitally recreated Ipswich from the 1890s

  • The Proto Hologram box, which uses AI and holographic technology to create immersive experiences

What they're saying: "Join us and be among the first to experience these revolutionary digital innovations in real life," said the organisers, who describe the showcase as "more than just an exhibition—it's a glimpse into how digital transformation shapes the high street's future."

The bigger picture: The event is part of Ipswich Thrive Business Week which started yesterday and runs until next Tuesday.

The bottom line: The Digital Ipswich Innovation Showcase aims to demonstrate how blending storytelling, technology, and interactive experiences could help businesses and local economies thrive.

Attwells staff outside their Ipswich office

An award-winning local law firm

Rated as "Excellent" on Review Solicitors with an impressive 4.8/5 on Feefo.

Attwells staff outside their Ipswich office

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Town Women cruise to 3-1 victory over Plymouth in front of record crowd

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More than 10,800 fans came to Portman Road to watch Ipswich Town Women defeat Plymouth Argyle 3-1 on Sunday.

The first half: Town made a perfect start when Lucy O'Brien pounced on a rebound in just the second minute after Plymouth goalkeeper Lily Felgate failed to deal with Natasha Thomas' low cross.

Town caused trouble down both wings throughout the game
Town caused trouble down both wings throughout the gameSophie DebenhamSophsinfocus

Thomas doubled the advantage in the 25th minute, powering home a header from Sophie Peskett's cross on the right.

The Blues continued to dominate throughout the first half, with Megan Wearing nearly adding a third when her looping header from an O'Brien corner struck the crossbar.

Town goalkeeper Natalia Negri wasn't required to make a save in the first half, highlighting Town's dominance.

The second half: Peskett, a constant threat down the right, extended Town's lead in the 57th minute, turning home the rebound after Felgate could only parry Ella Rutherford's fierce strike.

Peskett scoring for Ipswich Town vs Plymouth
Peskett scoring for Ipswich Town vs PlymouthSophie DebenhamSophsinfocus

The Blues could have scored more, with Maisy Barker setting up Peskett in the 72nd minute only for the winger's effort to be tipped onto the post.

Plymouth's afternoon worsened when Panagiota Papaioannou received a second yellow card in the 80th minute for a foul on Ruby Seaby, reducing the visitors to 10 players.

The Pilgrims did manage a consolation goal two minutes later when Charlotte Whitmore intercepted a loose pass from Negri and coolly finished into an empty net from outside the box.

Crowds getting autographs from town player Ruby Seaby
Ruby Seaby signing autographs with fansSophie DebenhamIpswich.co.uk

What's next: Town Women, now top of the league as they chase promotion, return to action at the Martello Ground against Gwalia United on Sunday, 30 March.

The bottom line: Ipswich were a class above their opponents, creating numerous chances from both wings throughout the match and could have scored considerably more than their three goals in front of an enthusiastic home crowd.

Attwells staff outside their Ipswich office

An award-winning local law firm

Rated as "Excellent" on Review Solicitors with an impressive 4.8/5 on Feefo.

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