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Digital Ipswich Innovation Showcase opens this week at the Buttermarket

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Ipswich residents can explore the future of the high street at the Buttermarket Shopping Centre from Thursday through Saturday.

Why it matters: The showcase demonstrates how modern technology can create immersive customer experiences that could help high streets attract more visitors and increase engagement, supporting local businesses and the town centre economy.

The new Buttermarket shopping centre entrance
Ipswich residents can experience cutting-edge digital technology at the Buttermarket Shopping Centre from Thursday through SaturdayOliver Rouane-WilliamsIpswich.co.uk

The details: The showcase runs from Thursday, 13 March at 12.30pm until Saturday, 15 March at 4pm in the Buttermarket Shopping Centre.

Visitors can interact with three main exhibits:

  • A "phygital" Pop-Up XR Experience merging physical retail with digital technologies (AR/VR)

  • Zubr's innovative binoculars that let visitors see a digitally recreated Ipswich from the 1890s

  • The Proto Hologram box, which uses AI and holographic technology to create immersive experiences

What they're saying: "Join us and be among the first to experience these revolutionary digital innovations in real life," said the organisers, who describe the showcase as "more than just an exhibition—it's a glimpse into how digital transformation shapes the high street's future."

The bigger picture: The event is part of Ipswich Thrive Business Week which started yesterday and runs until next Tuesday.

The bottom line: The Digital Ipswich Innovation Showcase aims to demonstrate how blending storytelling, technology, and interactive experiences could help businesses and local economies thrive.

Ed Sheeran surprised more than 200 Ipswich students with an impromptu performance at The Baths

Browse upcoming gigs

Check out upcoming BTC events across their three brilliant venues

St Stephens Church, The Baths and The Smokehouse in Ipswich

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Brighten the Corners runs a diverse live music programme, training and education opportunities across three venues, and an annual multi-venue festival in Ipswich, Suffolk.

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How Suffolk's Nature Recovery Strategy hopes to restore and protect local landscapes

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A draft plan proposing wetland creation, peatland restoration and sustainable woodland management is now available for public consultation.

Why it matters: Suffolk's strategy is one of 48 across the country aimed at addressing wildlife decline and creating a national 'nature network' to help restore and enhance biodiversity.

The details: Suffolk County Council launched the consultation on Wednesday 16 April, inviting residents, landowners, land managers, farmers, businesses and the wider community to share their views on the draft strategy.

The plan has been developed in coordination with Norfolk through the Norfolk and Suffolk Nature Recovery Partnership, with both counties working to connect and expand existing wildlife-important areas across the landscape.

Tawny Owlet captured at Christchurch Park, Ipswich
A tawny owlet captured at Christchurch Park, IpswichDarren Gibson

By the numbers: Over 1,500 Suffolk residents shared their thoughts on helping nature recover during initial consultations last summer, which helped inform the draft strategy.

What they're saying: "Suffolk has pockets of diverse nature and unique landscapes, and this strategy will help link together those isolated areas that need improving and restoring," said Councillor Philip Faircloth-Mutton, Suffolk County Council's Cabinet Member for Environment, Communities and Equality.

"It will support landowners, land managers and farmers to work together for the benefit of the county's natural environment."

The bigger picture: The strategy aims to deliver multiple benefits beyond wildlife conservation, including:

  • Mitigating risks to homes and businesses from inland flooding

  • Creating new green spaces to improve health and wellbeing

  • Supporting farmers to bring new funding into the rural economy

  • Generating employment and training opportunities

What's next: The consultation will remain open until 11 June 2025. Residents can provide feedback on the overall strategy and respond to maps showing specific local areas where conservation measures could be implemented.

The bottom line: Those wishing to participate can visit www.suffolk.gov.uk/consultations to review the draft strategy and submit their feedback.

Ed Sheeran surprised more than 200 Ipswich students with an impromptu performance at The Baths

Browse upcoming gigs

Check out upcoming BTC events across their three brilliant venues

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