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Farmer Christmas swaps sleigh for tractor in Witnesham school visit

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Ipswich's only independent news website

We publish the stories that matter and champion everything that's good about our town – without the ads, popups or tracking

For ten years, Suffolk Rural College lecturer John Attridge has been bringing festive cheer to Witnesham Primary School as Farmer Christmas, creating lasting memories for generations of pupils.

The big picture: Even during lockdown, when in-person visits weren't possible, Attridge found ways to keep the magic alive by sending video messages to ensure the tradition continued unbroken.

Children from the primary school at Witnesham get into the festive spirit with Farmer Christmas and his naughty elf helper
Children from the primary school at Witnesham get into the festive spirit with Farmer Christmas and his naughty elf helperSuffolk New College

Behind the scenes:

  • Attridge, an agricultural lecturer, transforms into "Farmer Christmas" each year

  • He shuns his sleigh and arrives at the school by tractor

  • His "naughty elf helper" Penny Rudland, a fellow college staff member, accompanies him

  • The pair spend time with each class, distributing gifts, chatting with pupils and meeting with teachers to finalise the naughty list

In their words: "It's always a joy to come along and hand out gifts," Attridge said. "It's important that we reach out to the community as much as we can and this is one of the highlights of the year for me."

The impact: The annual visit has become a cherished event for the entire school community. Executive headteacher Hannah Evans noted: "The children (and the staff) look forward to it every year and we are very grateful to Suffolk Rural College."

Farmer Christmas reveals that he is, and always will be, a Tractor Boy
Farmer Christmas reveals that he is, and always will be, a Tractor BoySuffolk New College

Between the lines: Beyond spreading Christmas cheer, Attridge hopes his visits might inspire children to consider farming in their future, combining festive fun with subtle career inspiration.

The bottom line: What started as a simple school visit has evolved into a beloved tradition, proving that modern twists on Christmas customs can create just as much magic as traditional ones.

Oliver Rouane-Williams speaking with an elderly couple in the town centre

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To thrive, or not survive – that is the question

News
Ipswich.co.uk Logomark in a circle

Ipswich's only independent news website

We publish the stories that matter and champion everything that's good about our town – without the ads, popups or tracking

Ipswich's high street must evolve beyond traditional retail or risk disappearing completely, local leaders warn at the Digital Ipswich Innovation Showcase launch event.

Why it matters: High streets have been built on retail for the last 100 years, but they must adapt to the digital age by creating unique experiences that online retailers cannot replicate.

"To pretend that every town will have a high street is dangerous," said Lee Walker , CEO of Ipswich Central , at the Ipswich Thrive Business Week event held on Wednesday, 14 March.

"We have only one option, and that is to adapt and thrive. The alternative is not surviving at all."

Ipswich Central CEO Lee Walker at the From Surviving to Thriving event
Ipswich Central CEO Lee Walker at the From Surviving to Thriving eventOliver Rouane-WilliamsIpswich.co.uk

The big picture: This set the scene for a really interesting and well-attended event at Arlingtons, where delegates discussed the future of Ipswich's high street and the role of technology in our town centre.

What they're saying: "What do we have that Amazon doesn't? A place to meet and socialise. That's key. We cannot replace human interaction with the internet," Walker told attendees. "There will always be a desire for people to come together."

Laura Harris from High Street Positives reinforced the view that we've heard from many local leaders recently, that negative media coverage directly impacts public perception and footfall. Only 17% of respondents in their research found that media coverage of their high street was positive – something this publication has been looking to change.

What's next: The event is supported by a three-day showcase at the former Boots store at the Buttermarket Centre this weekend, which aims to demonstrate how embracing digital transformation can revitalise town centres through innovative technologies.

Among the most striking innovations are AR binoculars developed by Zubr, an immersive technology specialist with 10 years of experience and 500 projects completed. They are behind a new initiative to install several AR binoculars at key heritage locations in town that let people peer into Ipswich's history.

The immaculately-dressed Mark Hubert of James St Peter's giving the AR binoculars a test
The immaculately-dressed Mark Hubert of James St Peter's giving the AR binoculars a testOliver Rouane-WilliamsIpswich.co.uk

Other technologies highlighted at the showcase include:

  • POP.xr: A "phygital" retail experience by Urban Tech Creative that merges physical and digital environments through augmented reality and virtual reality.

  • Proto Luma: A holographic technology that connects past and present through educational and entertainment experiences.

  • Cluso: A voice-based survey tool that could help local authorities better understand what residents actually want from their town centres.

The bottom line: "We only have one option," Walker emphasised. "For our town centre to thrive, we must first ensure people feel safe, then focus on creating fun, unique experiences built around local culture."

He concluded that appropriate digital technologies would be essential in this transformation: "That's how we can all thrive."

Oliver Rouane-Williams speaking with an elderly couple in the town centre

We can't do this without you!

If you value strong, free, independent local media that fights tirelessly for our town, please consider contributing just £24 per year

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