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Free Thursday afternoon parking launched in response to council price hikes

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Ipswich.co.uk Logomark in a circle

Ipswich's only independent news website

We publish the stories that matter and champion everything that's good about our town – without the ads, popups or tracking

As residents brace themselves for price increases at all council-owned car parks, a new initiative from Ipswich Central and Apex Parking, the company that operates the Blackfriars car park on Foundation Street, will offer free town centre parking after 3pm on Thursdays.

Why it matters: Data shows the council operates 15 of the town centre's 32 car parks, typically offering lower rates for shorter stays compared to private operators, but more expensive rates for longer stays.

However, the council's planned increases were met with anger and frustration from residents and prompted Ipswich Central , the town's Business Improvement District (BID), to take action to help keep the town centre accessible at a time when pockets are being squeezed from every direction.

IBC vs Other Operators (Average Cost per Duration)

The big picture: The BID has responded to the upcoming council parking increases by partnering with Apex Parking to offer free Thursday afternoon parking at Blackfriars car park on Foundation Street, already the town's cheapest car park, from 3pm to midnight on Thursdays.

What they're saying: "We often receive feedback that the cost of car parking is something that puts people off coming into the town centre," said Lee Walker , CEO of Ipswich Central. "In collaboration with Apex Blackfriars Car Park in Foundation Street, we are offering motorists the opportunity to park for free on a Thursday between 3pm and midnight to enjoy late afternoon shopping, early evening drinks, food after work with friends or maybe an evening out with no cost for parking."

The details: The council increases will affect both short-stay and long-stay car parks, including:

  • Short-stay tariff rises in town centre locations

  • 10p per hour increases at Norwich Road Shoppers, Fore Street, Smart Street, and Portman Road

  • 50p increases for five-hour and 24-hour tickets at Portman Road

  • New season tickets for businesses at £1,309 per year for weekdays or £1,386 for seven-day access

Looking ahead: The free parking initiative will run for ten weeks from 20 February to 24 April. Its success will be measured through footfall data, car park usage and business feedback, with the possibility of extension if successful.

For context: While council car parks currently offer competitive rates compared to private operators – £1.46 average for one hour versus £2.10 elsewhere – it should be noted they are funded by taxpayers and are expected to provide value-for-money services to residents.

The bottom line: The council says parking charge increases will generate additional revenue of £307,000 per year. Meanwhile, Ipswich Central is working with private operators to maintain affordable parking options and protect town centre footfall.

Our data

For the purpose of this article, we have defined a town centre car park as within a 20-minute walk of the middle of Buttermarket.

Oliver Rouane-Williams speaking with an elderly couple in the town centre

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500 mobile phones donated to support domestic abuse victims in East Anglia

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Ipswich.co.uk Logomark in a circle

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We publish the stories that matter and champion everything that's good about our town – without the ads, popups or tracking

Virgin Media O2 Business has donated over 500 mobile phones to help survivors of domestic abuse and sexual assault across East Anglia, including Suffolk.

Why it matters: The donated devices will enable vulnerable people to contact support services, emergency services and family members when their own phones have been broken or confiscated by perpetrators.

The phones will be distributed to Leeway, Catch-22, and Mountain Healthcare support services across five counties – Bedfordshire, Cambridgeshire, Hertfordshire, Norfolk and Suffolk.

Some devices will come with free SIM cards and mobile data from the National Databank, which was founded by Virgin Media O2 and the digital inclusion charity Good Things Foundation. The National Databank is described as "like a food bank but for free data, texts and calls, helping to connect people in need."

Leeway

Leeway provides support to adults and young people looking to break free from domestic abuse in Suffolk and Norfolk.

The background: The donation comes as part of Virgin Media O2 Business's social value commitment through a recent police contract with 7F Commercial Services.

7F Commercial Services uses collaborative buying power for seven police forces in the eastern region, including Bedfordshire, Cambridgeshire, Hertfordshire, Norfolk, Suffolk, Essex, and Kent, to obtain better value for money from their contracts.

What they're saying: Suffolk's Police and Crime Commissioner, Tim Passmore, said: "Supporting victims is a key responsibility for me as Police and Crime Commissioner. We commission many services to support victims to help them cope with the immediate impact of crime, and, as far as possible, recover from the effects.

Tim Passmore, Police & Crime Commissioner for Suffolk
PCC

"I absolutely support this 'social benefits' approach. Funding is always tight and anything we can do to work with the commercial sector to access additional funding to support this work gets my full support.

"I know from speaking to victims just how devastating it is to be denied something as basic as the ability to talk to family and friends. I hope these phones provide a useful lifeline for victims of domestic abuse and sexual assault to feel more secure and less isolated."

Charlotte Hails, Head of Public Sector Vertical Strategy at Virgin Media O2 Business, said: "As a former senior police officer who specialised in Safeguarding and Public Protection, I know first-hand that mobile phones and connectivity are critical to ensuring victims and survivors are not isolated and can receive support.

"By partnering with local organisations in East Anglia, Virgin Media O2 Business is helping ensure victims and survivors receive the smartphones and data they need. This builds on our commitment to support police forces and communities across the UK to improve public safety and reduce crime."

The bottom line: The initiative aims to reduce isolation among victims of domestic abuse and sexual assault by providing them with secure means of communication through donated mobile devices.

Oliver Rouane-Williams speaking with an elderly couple in the town centre

We can't do this without you!

If you value strong, free, independent local media that fights tirelessly for our town, please consider contributing just £24 per year

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