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I had my hearing tested at 35 – here's what I discovered

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Proud supporters of free and independent local journalism in Ipswich

When David Ogilvy famously stated "I always use my clients' products. This is not toadyism but elementary good manners," it stuck with me. Understanding our partners' businesses from the customer's perspective provides invaluable insight that no amount of presentations, meetings or data can match.

It was with this mindset that I recently found myself at All About Hearing , located within Two Rivers Medical Centre in Ipswich. Despite being only 35 years old with no hearing concerns, I wanted to experience their services firsthand rather than simply reading about them.

The pre-appointment experience

The experience began before I stepped through the door. A quick courtesy call from their friendly team served as a reminder of my upcoming appointment.

Walking in with zero prior research, I wasn't entirely sure what to expect. Would there be complicated machinery? Would the process be uncomfortable? Did I have some strange underlying hearing condition?

Spoiler alert: No on all three counts.

Jenette Jojo-Thomas at All About Hearing in Ipswich
Jenette Jojo-Thomas at All About Hearing in IpswichCherry BeesleySimply C Photography

Meeting the expert

My audiologist for the day was Jenette Jojo-Thomas , who immediately put me at ease. Her career in audiology began in 2015, and her experience was evident as she effortlessly guided me through the process.

The assessment started with a series of medical questions, during which I learned that it's very common for people to experience some form of tinnitus – myself included. Thankfully mine is mild and infrequent, which Jenette explained could even be triggered by feeling unwell.

I also learnt that putting olive oil in your ears is perfectly fine and normal (it softens wax and keeps your ears clean) but was advised to avoid sticking anything in them – cotton buds included.

A three-part assessment

The testing itself consisted of three assessments.

First came the hearing check – a straightforward procedure where I wore headphones and pressed a button each time I heard sounds at varying frequencies. The good news? My hearing tested perfectly normal for someone my age.

Oliver Rouane-Williams having a hearing check at All About Hearing
Oliver Rouane-Williams having a hearing check at All About HearingOliver Rouane-WilliamsIpswich.co.uk

Perhaps the most interesting part of the appointment was the video otoscopy. This involved a small camera being inserted into my ear canal, with the footage displayed on a screen that both Jenette and I could view.

I can't say I've ever had the overwhelming desire to see inside my own ears close up, but I learnt that while I had some dead skin present, this was entirely normal and would pass naturally. More importantly, there was no concerning wax build-up or visible issues.

Having a video otoscopy
Having a video otoscopyOliver Rouane-WilliamsIpswich.co.uk

The final component was air and bone conduction testing, which Jenette explained focuses on the inner ear by delivering vibrations directly to the skull behind the ear. This test helps determine whether any hearing loss stems from problems in the outer or middle ear (conductive hearing loss) or issues with the inner ear and auditory nerve (sensorineural hearing loss).

My results here were also normal.

My air and bone conduction testing results
My air and bone conduction testing resultsOliver Rouane-WilliamsIpswich.co.uk

Clear communication throughout

Throughout each stage, Jenette provided clear explanations, making complex audiology concepts accessible to a layperson. Her approach transformed what could have been a clinical transaction into a very friendly and informative experience.

For those curious about costs, the clinic offers a basic hearing screening for £30, which takes approximately 30 minutes. Alternatively, they provide a deeper dive into your all-round hearing health with a comprehensive hearing assessment for £60, lasting 75 minutes. They recommend hearing checks every two years for anyone over 50, and annually for those over 70.

They have two clinics in Ipswich, along with part-time locations in Framlingham and Woodbridge.

The value of firsthand experience

I left the appointment with confirmation of my healthy hearing and genuine insight into our partner's business operations, their customer journey, and the expertise they provide our readers and residents.

Sometimes the best way to understand a business isn't through meetings or marketing materials, but by becoming a customer yourself.

All About Hearing

All About Hearing is an independent, family-run audiology practice serving Ipswich and the surrounding communities.

Karen Finch RHAD FSHAA FRSA, Owner and Lead Audiologist for All About Hearing, conducting a hearing assessment
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Are organised crime fronts hiding in plain sight on Ipswich high streets?

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Brighten the Corners

Proud supporters of free and independent local journalism in Ipswich

The National Crime Agency's crackdown on high street businesses suspected of links to organised crime has made headlines in Shrewsbury but remains conspicuously absent in Ipswich, despite remarkably similar retail patterns.

A pattern emerging elsewhere

While Ipswich residents have yet to witness raids on local businesses, a stark scene is unfolding elsewhere: officers forcing their way into brightly-coloured barber shops, vape stores, minimarts, candy stores and phone repair shops that have proliferated across town centres.

Last month, the National Crime Agency (NCA) coordinated 265 raids on such premises across England and Wales as part of Operation Machinize, targeting high street businesses suspected of being fronts for international crime gangs – but it remains unclear if Suffolk, or Ipswich, has been part of this operation.

Organised crime and the impact on Ipswich's high street
Oliver Rouane-WilliamsIpswich.co.uk

Shrewsbury and Ipswich: towns with similar profiles

In Shrewsbury, a market town not dissimilar to Ipswich, officers detained two Kurdish asylum seekers during raids on barber shops, seizing thousands of pounds in cash and illicit vapes. The intelligence suggested these establishments were linked to money laundering, illegal immigration and drug dealing.

The parallels between Shrewsbury and Ipswich are difficult to ignore. Both are historic county towns with traditional market squares, and a mix of independent and chain retailers. Both have experienced the same influx of barber shops, vape stores, minimarts, candy stores and phone repair shops on their high street.

Yet while Shrewsbury has seen decisive action, Ipswich residents have yet to witness any comparable enforcement activity. At least not visibly. And if it has, it has yet to make any difference.

The Ipswich landscape

According to commercial property analysts Green Street, the average number of barbers per person in England and Wales has doubled in the past decade.

Walk through Ipswich town centre and the changing retail landscape is evident – multiple barber shops, vape outlets, phone repair shops and sweet shops often within yards of each other, typically with very few visible customers.

It is important to note that we are not suggesting any specific businesses in Ipswich are engaged in illegal activity. The presence of these shops alone does not indicate wrongdoing, and many could be legitimate businesses.

But questions should be asked. And questions are being asked – repeatedly – by residents.

The scale of the problem

The National Crime Agency estimates that £12 billion in illicit cash is laundered in the UK annually, with lots of it flowing through criminal front organisations on high streets.

These businesses appeared to surge as shop vacancies grew following the pandemic, creating opportunities for criminal gangs to establish themselves in plain sight.

The suspicious signs are easy to spot: businesses claiming implausible income levels, unpaid utility bills despite supposed high turnover, and the sale of illicit products like illegal vapes and tobacco.

In Greater Manchester, linked mini-marts were found to be staffed by asylum seekers, some working illegally, with hidden compartments concealing contraband.

What Operation Machinize uncovered

During Operation Machinize, authorities discovered cannabis farms, seized Class A drugs, arrested 35 people and questioned 55 suspected illegal immigrants. Three potential victims of modern slavery were identified. Bank accounts worth over £1 million were frozen and £40,000 in cash seized.

Detective Inspector Daniel Fenn, who led raids in Shrewsbury as part of the operation, said: "Members of the public are angry. They can see these fronts are there. The criminals feel they are hidden here. They think they can come to sleepy areas and won't be found."

The same could easily be said of Ipswich.

The pattern of exploitation is particularly concerning – the NCA believes some shops are used as fronts for drug-trafficking, people-smuggling, modern slavery and child sexual exploitation. In 2023, it secured the conviction of one Iranian Kurdish barber shop owner who was using his London premises as a base for smuggling 10,000 people to the UK in small boats.

Impact on legitimate businesses

Legitimate barbers are calling for a registration scheme and stricter regulation. Gareth Penn, chief executive of the Hair and Barber Council, highlighted how illegal barbers have led to fungal infections from improperly cleaned equipment.

More importantly, though, is the damage being done to genuine businesses that cannot compete with those avoiding costs and taxes, and those that cannot find suitable high street premises.

The damage is significant and potentially long-lasting.

Will Ipswich be next?

For Ipswich, the question now is whether Operation Machinize will visibly extend to Suffolk – or indeed, whether it already has without public knowledge.

Unlike local police forces, the National Crime Agency is exempt from Freedom of Information requests, making it impossible for journalists or the public to determine how many Ipswich businesses, if any, have been investigated.

This distinction is important.

While local police forces handle everyday law enforcement, the NCA was specifically created to tackle serious and organised crime that extends across police force boundaries, international borders, or requires specialist capabilities.

Their involvement signals that these high street businesses are not merely local issues but part of sophisticated criminal networks operating nationally and internationally.

Security Minister Dan Jarvis has stated that "high street crime undermines our security, our borders, and the confidence of our communities", promising "decisive action" to bring those responsible to justice.

The road ahead

There are concerns about the effectiveness of current measures. Of the 265 raids conducted, only 10 shops have been shut down permanently. Many businesses raided were back operating within minutes of officers leaving.

The challenge for authorities extends beyond individual shops to dismantling the organised crime networks behind them – networks that may have been profiting in plain sight for years on our high streets. While local police forces can target individual businesses, only the NCA has the mandate and resources to tackle the international networks behind them.

For Ipswich residents concerned about these issues, the prospect of action against suspicious businesses cannot come soon enough. However, due to the secretive nature of NCA operations, we may never know the full extent of their activities in our town – only their results, if and when they choose to make them public.

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