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Ipswich.love: The grassroots platform reframing a town's story

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Proud supporters of free and independent local journalism in Ipswich

Ipswich.love began with a logo and a feeling. The town deserved better than being a political punchline.

James Kindred was tired of Ipswich being political clickbait. In 2022, he designed a heart-shaped ‘W’ before there was even a plan. The idea was simple: amplify what already exists.

"Ipswich gets battered in the media all the time," says James. "Instead of just moaning about it, we decided to do something. To make sure the good stuff gets heard."

What followed wasn’t strategy. It was community.

Ipswich.love invites residents to reflect, connect, and share what the town really means to them. It highlights events large and small, gathers reflections, and builds belonging through active engagement.

Rooted in real feelings

James, founder of the UK's most awarded alcohol-free beer brand Big Drop, posted a call on LinkedIn. Miranda Acres, founder of 2408 Design & Marketing, and Sam Sherman, a strategist and community connector, stepped forward.

"We wanted to create a platform for positivity," says Miranda. "But not rose-tinted glasses. It’s a big town with big problems, and brilliant people too."

"Sam’s the strategist," says James. "She sits back, listens, and then drops the one insight no one else had thought to say — but everyone was feeling."

Together, they shaped Ipswich.love into a grassroots platform built on care. A place for honest storytelling, shared discovery, and local pride.

Love Letters on display outside the New Wolsey Theatre
Love Letters on display outside the New Wolsey TheatreIpswich Central

Love Letters: Ipswich speaks

One of the clearest signs Ipswich.love is creating impact? People started writing love letters to the town.

Nearly 100 residents – from students and shop owners to activists and creatives – have shared personal reflections. Some were joyful, others frustrated. All were honest. As part of the Love Letters initiative, these reflections were displayed around town, including outside the New Wolsey Theatre, highlighting the community’s connection to Ipswich and its future.

Lynn Turner’s entry captured frustration and hope: "We are desperate for change. We keep hearing it’s coming. That we need to wait a bit longer. But everything’s still crumbling around us."

She ends with a challenge. How can we all change our thinking and be more positive without denying the truth of what people here are living through?

"Each one’s different," says Miranda. "Some make us laugh. Some we can’t stop thinking about. It just proves people want to be heard."

More than a listings site

"There’s never nothing to do in Ipswich," says Miranda.

Ipswich.love’s event guide gives equal attention to community centre coffee mornings and headline shows.

“If you’re putting on a small event, it should have the same visibility as a big one,” says James.

Over 700 people receive the free weekly email. The site also generates around 100,000 Google impressions a month from event listings alone.

"We’re not precious about sending people elsewhere," says Miranda. "We’re just happy they find something useful. For the town of Ipswich, that’s the win."

Connecting a fragmented town

Ipswich.love goes beyond the town centre, spotlighting stories and events across the wider Ipswich community that might otherwise go unheard.

Ipswich faces significant inequalities in income, health, and access to services. Ipswich.love aims to bridge those gaps and help people feel connected, informed, and part of something bigger.

"There is no platform that connects the whole of Ipswich," says Miranda. "You’ve got people in Nacton who don’t know what’s happening in Chantry. People in Whitehouse who’ve never been to Gainsborough."

James remembers growing up thinking Whitehouse was "the other side of the world."

"People tend to overlook places like Whitehouse," Miranda adds. "But it’s home to things like a flotation tank — a great spot where you can experience the whole sensory deprivation thing."

That sense of disconnection has shaped Ipswich.love from the start.

Before joining the project, Miranda had tried to reimagine the town’s historic Ancient House as a creative retail space — a curated department store of indie businesses, with a restaurant, info point and community space for residents and tourists. But the plan collapsed after communication with the council broke down.

"I was devastated," she says. "Then James posted on LinkedIn. Love came at just the right time. It gave me somewhere to put all that energy. And it still does."

Built on care and purpose

Ipswich.love runs on voluntary hours. James manages the platform from a log cabin in his garden, while Miranda and Sam upload listings around other work.

"We’re not paid staff or linked to the council," says James. "It’s just us, doing what we can."

"A lot of the groups we work with wouldn’t call themselves organisers," says Miranda. "They’re just people who want to share something. The goal is to make it easy for residents to share and engage with no tech expertise required.

"There are no ads, no paywalls, and no submission fees," adds James. "You can just put it on there."

Volunteers help with uploads when needed, but the goal is to make it easy for residents to do it themselves. "It’s free marketing," says Miranda. "So why wouldn’t you?"

Left to right headshots: James, Miranda, Samantha. From the Ipswich.love team.
Left to right: James, Miranda, Samantha. From the Ipswich.love team.Ipswich.love

The next chapter

One of Ipswich.love’s biggest contributions in 2025 is supporting Charter 825 — a celebration of 825 years since Ipswich received its Royal Charter.

"We created the brand identity for the programme," says Miranda. "We’ve helped promote events and highlight why they matter."

Charter 825 events are happening across Ipswich, from village halls to the Corn Exchange, offering a rare moment of shared celebration. That includes a flagship concert by Ipswich Choral Society and Chamber Choir on Friday 27 June, marking the choir’s 200th anniversary.

Keep it moving forward

"The people most excited about Ipswich are often the ones who’ve come here from somewhere else," says Miranda. "They see it differently."

"Whether you’re running a poetry night or thinking about what you’d say in a Love Letter," says James, "Ipswich.love is open to you."

"This is a living project," says Miranda. "And we’re still only just getting started."

"It’s not perfect," James adds. "But it’s growing. It’s visible. And that’s what matters. People can see themselves in it now."

Get involved

Ipswich.love welcomes anyone who wants to share their story, explore what’s happening, or help others connect. Upload events, write a Love Letter, or volunteer — and help shape Ipswich’s future.

Visit Ipswich.love to learn more and get involved.

Ed Sheeran surprised more than 200 Ipswich students with an impromptu performance at The Baths

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St Stephens Church, The Baths and The Smokehouse in Ipswich

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Are organised crime fronts hiding in plain sight on Ipswich high streets?

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The National Crime Agency's crackdown on high street businesses suspected of links to organised crime has made headlines in Shrewsbury but remains conspicuously absent in Ipswich, despite remarkably similar retail patterns.

A pattern emerging elsewhere

While Ipswich residents have yet to witness raids on local businesses, a stark scene is unfolding elsewhere: officers forcing their way into brightly-coloured barber shops, vape stores, minimarts, candy stores and phone repair shops that have proliferated across town centres.

Last month, the National Crime Agency (NCA) coordinated 265 raids on such premises across England and Wales as part of Operation Machinize, targeting high street businesses suspected of being fronts for international crime gangs – but it remains unclear if Suffolk, or Ipswich, has been part of this operation.

Organised crime and the impact on Ipswich's high street
Oliver Rouane-WilliamsIpswich.co.uk

Shrewsbury and Ipswich: towns with similar profiles

In Shrewsbury, a market town not dissimilar to Ipswich, officers detained two Kurdish asylum seekers during raids on barber shops, seizing thousands of pounds in cash and illicit vapes. The intelligence suggested these establishments were linked to money laundering, illegal immigration and drug dealing.

The parallels between Shrewsbury and Ipswich are difficult to ignore. Both are historic county towns with traditional market squares, and a mix of independent and chain retailers. Both have experienced the same influx of barber shops, vape stores, minimarts, candy stores and phone repair shops on their high street.

Yet while Shrewsbury has seen decisive action, Ipswich residents have yet to witness any comparable enforcement activity. At least not visibly. And if it has, it has yet to make any difference.

The Ipswich landscape

According to commercial property analysts Green Street, the average number of barbers per person in England and Wales has doubled in the past decade.

Walk through Ipswich town centre and the changing retail landscape is evident – multiple barber shops, vape outlets, phone repair shops and sweet shops often within yards of each other, typically with very few visible customers.

It is important to note that we are not suggesting any specific businesses in Ipswich are engaged in illegal activity. The presence of these shops alone does not indicate wrongdoing, and many could be legitimate businesses.

But questions should be asked. And questions are being asked – repeatedly – by residents.

The scale of the problem

The National Crime Agency estimates that ÂŁ12 billion in illicit cash is laundered in the UK annually, with lots of it flowing through criminal front organisations on high streets.

These businesses appeared to surge as shop vacancies grew following the pandemic, creating opportunities for criminal gangs to establish themselves in plain sight.

The suspicious signs are easy to spot: businesses claiming implausible income levels, unpaid utility bills despite supposed high turnover, and the sale of illicit products like illegal vapes and tobacco.

In Greater Manchester, linked mini-marts were found to be staffed by asylum seekers, some working illegally, with hidden compartments concealing contraband.

What Operation Machinize uncovered

During Operation Machinize, authorities discovered cannabis farms, seized Class A drugs, arrested 35 people and questioned 55 suspected illegal immigrants. Three potential victims of modern slavery were identified. Bank accounts worth over ÂŁ1 million were frozen and ÂŁ40,000 in cash seized.

Detective Inspector Daniel Fenn, who led raids in Shrewsbury as part of the operation, said: "Members of the public are angry. They can see these fronts are there. The criminals feel they are hidden here. They think they can come to sleepy areas and won't be found."

The same could easily be said of Ipswich.

The pattern of exploitation is particularly concerning – the NCA believes some shops are used as fronts for drug-trafficking, people-smuggling, modern slavery and child sexual exploitation. In 2023, it secured the conviction of one Iranian Kurdish barber shop owner who was using his London premises as a base for smuggling 10,000 people to the UK in small boats.

Impact on legitimate businesses

Legitimate barbers are calling for a registration scheme and stricter regulation. Gareth Penn, chief executive of the Hair and Barber Council, highlighted how illegal barbers have led to fungal infections from improperly cleaned equipment.

More importantly, though, is the damage being done to genuine businesses that cannot compete with those avoiding costs and taxes, and those that cannot find suitable high street premises.

The damage is significant and potentially long-lasting.

Will Ipswich be next?

For Ipswich, the question now is whether Operation Machinize will visibly extend to Suffolk – or indeed, whether it already has without public knowledge.

Unlike local police forces, the National Crime Agency is exempt from Freedom of Information requests, making it impossible for journalists or the public to determine how many Ipswich businesses, if any, have been investigated.

This distinction is important.

While local police forces handle everyday law enforcement, the NCA was specifically created to tackle serious and organised crime that extends across police force boundaries, international borders, or requires specialist capabilities.

Their involvement signals that these high street businesses are not merely local issues but part of sophisticated criminal networks operating nationally and internationally.

Security Minister Dan Jarvis has stated that "high street crime undermines our security, our borders, and the confidence of our communities", promising "decisive action" to bring those responsible to justice.

The road ahead

There are concerns about the effectiveness of current measures. Of the 265 raids conducted, only 10 shops have been shut down permanently. Many businesses raided were back operating within minutes of officers leaving.

The challenge for authorities extends beyond individual shops to dismantling the organised crime networks behind them – networks that may have been profiting in plain sight for years on our high streets. While local police forces can target individual businesses, only the NCA has the mandate and resources to tackle the international networks behind them.

For Ipswich residents concerned about these issues, the prospect of action against suspicious businesses cannot come soon enough. However, due to the secretive nature of NCA operations, we may never know the full extent of their activities in our town – only their results, if and when they choose to make them public.

Ed Sheeran surprised more than 200 Ipswich students with an impromptu performance at The Baths

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Check out upcoming BTC events across their three brilliant venues

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