New £200,000 funding scheme targets social mobility improvement

Why it matters: The Sip'Swich trails, organised by Ipswich Central  in conjunction with Ipswich Borough Council, aim to showcase the town's brilliant selection of pubs and bars to a wider audience, helping people discover new venues they've never visited before.

The big picture: Littler, who moved to Ipswich six months ago, was awarded a limited edition Sip'Swich reusable cup and received a surprise £50 voucher from men's retailer James St. Peter's for being the first to complete both trails.

What they're saying: "Having moved to Ipswich six months ago and loving a drink with friends, when I saw the trails being promoted in the local paper newsfeed it was right up my street as something to do!" Littler said.

By the numbers: The ambitious pub-goer visited 13 venues on Saturday 8 March before returning to complete the final two a couple of days later. He collected his prize less than a week after the trails launched.

The details: As a computer scientist with brewing in his blood, Littler scored each location on a 1-10 scale rating for enjoyment of the drink, price and atmosphere.

"The Arbor House and Crafty Fox were two venues that I was really impressed with for their friendly and knowledgeable staff plus recommendations they made. The Arbor House was an unexpected gem that I'd go back to, and, the Crafty Fox had a really lovely vibe about it," he said.

To make the challenge more interesting, Littler had a different type of drink in every venue, including wine at Boom Battle Bar, a cocktail at Cosy Club and a spirit at The Black Horse Inn.

What's next: Littler plans to do the trail again with another group of friends so his girlfriend can also win a reusable cup. Meanwhile, the trails will run until the end of April or when all prizes have been claimed.

Lee Walker  from Ipswich Central said:

Ipswich is so lucky to have an incredible range of pubs and bars each with their own character and ambience. We devised Sip'Swich as a way of showcasing those places to a wider audience.

The bottom line: Further special prizes will be awarded over the coming weeks, including a voucher for a brewery tour donated by the Briarbank Brewery. Details and trail cards can be downloaded from www.allaboutIpswich.com/sipswich or collected from any of the 15 participating venues.