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New animations to help breast cancer patients understand radiotherapy treatment

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Breast cancer patients at Ipswich and Colchester hospitals can now access two new animations explaining radiotherapy treatment and breathing techniques.

Why it matters: The animations aim to improve patients' understanding of their treatment before they arrive at the radiotherapy department, helping them feel more informed and better prepared.

Breast cancer patients at Ipswich and Colchester hospitals can now access two new animations explaining radiotherapy treatment and breathing techniques
Breast cancer patients at Ipswich and Colchester hospitals can now access two new animations explaining radiotherapy treatment and breathing techniquesESNEFT

The details: The East Suffolk and North Essex NHS Foundation Trust (ESNEFT) has produced two animations focusing on different aspects of radiotherapy:

  • The first explains how radiotherapy treatment works and what to expect during appointments

  • The second focuses on the "deep inspiration breath hold" (DIBH) technique, used for patients with left breast cancer or right breast cancer affecting the internal mammary chain

How it works: The DIBH technique helps protect cardiac tissues during treatment.

  • Patients are coached to hold their breath for about 20 seconds

  • This breathing technique moves cardiac structures away from the treatment area

  • Patients can practice the technique at home before appointments

  • Treatment stops automatically if patients need to exhale within the timeframe

  • Alternative approaches are available for those unable to hold their breath

Tracy Cruttenden and Dannielle Thurlow
Tracy Cruttenden and Dannielle ThurlowESNEFT

What they're saying: Tracy Cruttenden, Macmillan advanced radiotherapy practitioner at Colchester Hospital, said: "We want patients to have a good understanding of their treatment and what it entails before they come to the radiotherapy department."

"We know it isn't always easy for those patients who are having this type of treatment to hold their breath for the required 20 seconds, so we hope the animation will be helpful to explain why it's important and how they can practise and prepare at home."

Rachel Laker, consultant radiographer at Ipswich Hospital, added: "Working on these animations has been a great opportunity for cross-site working between the whole of the ESNEFT breast radiotherapy team, allowing for the development of standardised services across the Trust."

Rachel Laker and Lisa Mann
Rachel Laker and Lisa MannESNEFT

For context: The project was developed with ESNEFT's Innovation Team and funded through Colchester & Ipswich Hospitals Charity.

Mandy Jordan, associate director for charities and voluntary services at ESNEFT, said: "We hope these animations support patients with their understanding of radiotherapy before they come into hospital so they feel prepared for their treatment."

The bottom line: The animations are available to patients at both Ipswich and Colchester hospitals, with a short version of one animation available online. More information about breast cancer, including symptoms and treatment, can be found on the NHS website.

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500 mobile phones donated to support domestic abuse victims in East Anglia

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Virgin Media O2 Business has donated over 500 mobile phones to help survivors of domestic abuse and sexual assault across East Anglia, including Suffolk.

Why it matters: The donated devices will enable vulnerable people to contact support services, emergency services and family members when their own phones have been broken or confiscated by perpetrators.

The phones will be distributed to Leeway, Catch-22, and Mountain Healthcare support services across five counties – Bedfordshire, Cambridgeshire, Hertfordshire, Norfolk and Suffolk.

Some devices will come with free SIM cards and mobile data from the National Databank, which was founded by Virgin Media O2 and the digital inclusion charity Good Things Foundation. The National Databank is described as "like a food bank but for free data, texts and calls, helping to connect people in need."

Leeway

Leeway provides support to adults and young people looking to break free from domestic abuse in Suffolk and Norfolk.

The background: The donation comes as part of Virgin Media O2 Business's social value commitment through a recent police contract with 7F Commercial Services.

7F Commercial Services uses collaborative buying power for seven police forces in the eastern region, including Bedfordshire, Cambridgeshire, Hertfordshire, Norfolk, Suffolk, Essex, and Kent, to obtain better value for money from their contracts.

What they're saying: Suffolk's Police and Crime Commissioner, Tim Passmore, said: "Supporting victims is a key responsibility for me as Police and Crime Commissioner. We commission many services to support victims to help them cope with the immediate impact of crime, and, as far as possible, recover from the effects.

Tim Passmore, Police & Crime Commissioner for Suffolk
PCC

"I absolutely support this 'social benefits' approach. Funding is always tight and anything we can do to work with the commercial sector to access additional funding to support this work gets my full support.

"I know from speaking to victims just how devastating it is to be denied something as basic as the ability to talk to family and friends. I hope these phones provide a useful lifeline for victims of domestic abuse and sexual assault to feel more secure and less isolated."

Charlotte Hails, Head of Public Sector Vertical Strategy at Virgin Media O2 Business, said: "As a former senior police officer who specialised in Safeguarding and Public Protection, I know first-hand that mobile phones and connectivity are critical to ensuring victims and survivors are not isolated and can receive support.

"By partnering with local organisations in East Anglia, Virgin Media O2 Business is helping ensure victims and survivors receive the smartphones and data they need. This builds on our commitment to support police forces and communities across the UK to improve public safety and reduce crime."

The bottom line: The initiative aims to reduce isolation among victims of domestic abuse and sexual assault by providing them with secure means of communication through donated mobile devices.

Oliver Rouane-Williams speaking with an elderly couple in the town centre

We can't do this without you!

If you value strong, free, independent local media that fights tirelessly for our town, please consider contributing just £24 per year

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