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Suffolk police say new digital desk cuts response times and boosts satisfaction

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Ipswich.co.uk Logomark in a circle

Ipswich's only independent news website

We publish the stories that matter and champion everything that's good about our town – without the ads, popups or tracking

Suffolk Constabulary says it has improved its communication with the public through a new digital contact team, with 91% of users rating the service as good or very good.

The big picture: Suffolk police has transformed its handling of non-emergency communications by introducing a dedicated digital team, funded by a £1.2 million investment from the Police and Crime Commissioner's council tax precept.

Why it matters: The new Digital Public Contact Engagement Desk (Digi Desk) is helping the force manage increasing demand while improving response times.

Ipswich Police Station
Suffolk Constabulary says it has improved its communication with the public through a new digital contact team, with 91% of users rating the service as good or very goodOliver Rouane-WilliamsIpswich.co.uk

Digital services in numbers: In July and August alone, the team handled more than 2,000 website interactions:

  • The new team handles 85% of all police emails in Suffolk

  • They manage 79% of all social media communications

  • Over 2,000 website interactions were managed in July-August 2023

How it works: The Digi Desk operates daily from 7am to 10pm, offering:

  • Live Chat service between 8am and 9:30pm

  • Monitoring of Facebook and X (formerly Twitter) messages

  • Response to website reports

  • Email management from partner agencies

Emergency responses in numbers:

  • 999 calls have risen significantly - from 8,645 monthly calls in 2019 to 11,141 in 2023

  • Emergency call response has improved - 88.3% of 999 calls are now answered within 10 seconds, up from 73% in 2022

What they're saying: Assistant Chief Constable Eamonn Bridger said: "Technology is a vital component in how we communicate with the public, but our performance has also benefitted from our highly skilled and trained people because we know how important it is to answer a call as quickly as possible."

What's next: The force plans to expand its digital services further, with a particular focus on:

  • Extended Live Chat hours

  • Enhanced support for non-English speakers through automatic translation

  • Improved accessibility for those who are hard of hearing or speech-impaired

Police and Crime Commissioner Tim Passmore said: "Times change, and it is important that the Constabulary adapts to meet the changing communication demands of the public."

Bottom line: While digital communications are expanding, Suffolk police emphasise that 999 should still be called in emergencies where life is in danger or a crime is in progress.

Oliver Rouane-Williams speaking with an elderly couple in the town centre

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Hays Travel confirmed as new tenant for former GAME store on Tavern Street

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Ipswich.co.uk Logomark in a circle

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Hays Travel is moving a few doors down the road into the vacant former GAME unit on Tavern Street, with the interior fit-out already underway.

The big picture: The store has been empty since March 2022, when GAME relocated to the Sports Direct building on Carr Street ahead of its permanent move to the former BHS building in Butter Market along with other Frasers Group brands.

The former GAME unit on Tavern Street in Ipswich
Hays are moving into the former GAME unit on Tavern StreetOliver Rouane-WilliamsIpswich.co.uk

The details:

  • Hays Travel will be relocating a very short distance from its current location at 36 Tavern Street into the former GAME premises

  • Fitting out work is already in full swing at the new location

  • The former GAME store closed in March 2022 and has been vacant since

  • In April 2024, the building's owner applied to convert the upper floors into three new flats

What's next: It remains unclear whether Hays Travel will occupy all three floors or just the ground-floor retail space and whether plans to convert the upper levels into residential units will proceed.

Hays Travel at 36 Tavern Street in Ipswich
Hays currently operate just a few doors down the road at 36 Tavern StreetOliver Rouane-WilliamsIpswich.co.uk

The bottom line: After standing empty for over two years, the former GAME store will soon welcome customers again. Meanwhile, a few seconds down the road, 36 Tavern Street will seek a new tenant.

Oliver Rouane-Williams speaking with an elderly couple in the town centre

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