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I had my hearing tested at 35 – here's what I discovered

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When David Ogilvy famously stated "I always use my clients' products. This is not toadyism but elementary good manners," it stuck with me. Understanding our partners' businesses from the customer's perspective provides invaluable insight that no amount of presentations, meetings or data can match.

It was with this mindset that I recently found myself at All About Hearing , located within Two Rivers Medical Centre in Ipswich. Despite being only 35 years old with no hearing concerns, I wanted to experience their services firsthand rather than simply reading about them.

The pre-appointment experience

The experience began before I stepped through the door. A quick courtesy call from their friendly team served as a reminder of my upcoming appointment.

Walking in with zero prior research, I wasn't entirely sure what to expect. Would there be complicated machinery? Would the process be uncomfortable? Did I have some strange underlying hearing condition?

Spoiler alert: No on all three counts.

Jenette Jojo-Thomas at All About Hearing in Ipswich
Jenette Jojo-Thomas at All About Hearing in IpswichCherry BeesleySimply C Photography

Meeting the expert

My audiologist for the day was Jenette Jojo-Thomas , who immediately put me at ease. Her career in audiology began in 2015, and her experience was evident as she effortlessly guided me through the process.

The assessment started with a series of medical questions, during which I learned that it's very common for people to experience some form of tinnitus – myself included. Thankfully mine is mild and infrequent, which Jenette explained could even be triggered by feeling unwell.

I also learnt that putting olive oil in your ears is perfectly fine and normal (it softens wax and keeps your ears clean) but was advised to avoid sticking anything in them – cotton buds included.

A three-part assessment

The testing itself consisted of three assessments.

First came the hearing check – a straightforward procedure where I wore headphones and pressed a button each time I heard sounds at varying frequencies. The good news? My hearing tested perfectly normal for someone my age.

Oliver Rouane-Williams having a hearing check at All About Hearing
Oliver Rouane-Williams having a hearing check at All About HearingOliver Rouane-WilliamsIpswich.co.uk

Perhaps the most interesting part of the appointment was the video otoscopy. This involved a small camera being inserted into my ear canal, with the footage displayed on a screen that both Jenette and I could view.

I can't say I've ever had the overwhelming desire to see inside my own ears close up, but I learnt that while I had some dead skin present, this was entirely normal and would pass naturally. More importantly, there was no concerning wax build-up or visible issues.

Having a video otoscopy
Having a video otoscopyOliver Rouane-WilliamsIpswich.co.uk

The final component was air and bone conduction testing, which Jenette explained focuses on the inner ear by delivering vibrations directly to the skull behind the ear. This test helps determine whether any hearing loss stems from problems in the outer or middle ear (conductive hearing loss) or issues with the inner ear and auditory nerve (sensorineural hearing loss).

My results here were also normal.

My air and bone conduction testing results
My air and bone conduction testing resultsOliver Rouane-WilliamsIpswich.co.uk

Clear communication throughout

Throughout each stage, Jenette provided clear explanations, making complex audiology concepts accessible to a layperson. Her approach transformed what could have been a clinical transaction into a very friendly and informative experience.

For those curious about costs, the clinic offers a basic hearing screening for £30, which takes approximately 30 minutes. Alternatively, they provide a deeper dive into your all-round hearing health with a comprehensive hearing assessment for £60, lasting 75 minutes. They recommend hearing checks every two years for anyone over 50, and annually for those over 70.

They have two clinics in Ipswich, along with part-time locations in Framlingham and Woodbridge.

The value of firsthand experience

I left the appointment with confirmation of my healthy hearing and genuine insight into our partner's business operations, their customer journey, and the expertise they provide our readers and residents.

Sometimes the best way to understand a business isn't through meetings or marketing materials, but by becoming a customer yourself.

All About Hearing

All About Hearing is an independent, family-run audiology practice serving Ipswich and the surrounding communities.

Karen Finch RHAD FSHAA FRSA, Owner and Lead Audiologist for All About Hearing, conducting a hearing assessment
Oliver Rouane-Williams speaking with an elderly couple in the town centre

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Multiple unitary authorities 'vital' for Suffolk's diverse communities, councils claim

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A joint report from Suffolk's councils argues that the county's mix of rural, coastal, industrial, agricultural and urban areas requires more than one council to effectively serve residents.

Why it matters: The five district and borough councils say a single "mega-council" covering a vast geographical area could not focus on the competing needs of three-quarters of a million people as effectively as multiple unitary authorities.

What's driving the news: Suffolk County Council supports creating a single unitary authority covering the entire county, but this has been unanimously rejected by the five district and borough councils it would replace.

The details: Babergh District Council, East Suffolk Council, Ipswich Borough Council, Mid Suffolk District Council, and West Suffolk Council have each approved the report following a series of meetings where councillors examined and shaped the proposals.

In a joint statement, the council leaders said: "Multiple unitary authorities will produce services designed with residents in mind to meet local needs, drive improved outcomes, create value and save money in a sustainable way."

"Our joint proposal demonstrates that a one-size-fits-all mega authority will not solve the existing issue of large countywide services that will continue to drain money, require improvement, and potentially lead to further cost cutting."

By the numbers: The interim report claims multiple unitary authorities will provide:

  • Cost-effective and high-quality services for Suffolk residents

  • Long-term financial sustainability

  • Economic growth and support to local industry

  • Stronger democratic representation and community engagement

  • Governance systems which can adapt to future growth

  • Structures to support thriving communities and economies

The bigger picture: The councils argue their approach would support "a more balanced solution for the governance of the Mayoral Combined Authority" being set up next year for Norfolk and Suffolk.

What they're saying: "This is a generational change to the way local government and services are delivered and something we should seize," the council leaders stated. "It is a real opportunity to think holistically about how services such as leisure, housing and social care could help residents to thrive."

What's next: The interim report does not constitute a final decision. Councils will have further time to develop options to redesign local government, with community views "at the heart of this work."

The bottom line: "Our collective solution is the best way to deliver great services and value for money. It makes sure the 'local' stays in Local Government for Suffolk," the council leaders concluded.

Oliver Rouane-Williams speaking with an elderly couple in the town centre

We can't do this without you!

If you value strong, free, independent local media that fights tirelessly for our town, please consider contributing just £24 per year

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