Ipswich to 'Pass GO' with new Monopoly edition this Christmas

Why it matters: The Martlesham Heath pub was one of 114 venues nationwide to set a new Guinness World Records title, showcasing the growing demand for both traditional and alcohol-free draught beer options.

How it happened: The nationwide "The Big Pour" event took place on 7 April, with publicans connecting via video call to pour pints of Heineken and Heineken 0.0 in perfect synchronisation.

• Participants had just 10 seconds to complete their pours under the watchful eye of an official Guinness World Records adjudicator

• The Douglas Bader was among pubs from across the UK, ranging from Scotland to Surrey, that took part in the record attempt

The bigger picture: The event celebrated Heineken installing its 1,000th alcohol-free draught tap in UK pubs.

• This milestone makes Heineken 0.0 the most widely available alcohol-free beer on draught in the country

• The company says it now has more alcohol-free draught installations than any other brand

What they're saying: Lawson Mountstevens, Managing Director Star Pub at Heineken UK, said: "Part of the ritual of going to the pub is watching your pint being freshly poured from the tap – the tilt of the glass, the smooth cascade, and mouthwatering anticipation of the first sip."

• "This draught experience is central to pub culture, and for non-alcoholic beer to become truly mainstream, it needs to be part of that experience"

• "It needs to be poured from the tap like any other pint, not just another option in the fridge"

The bottom line: The Douglas Bader's participation in this record-breaking event highlights Ipswich's place in brewing history while reflecting changing consumer preferences in the pub industry.